[Commlist] Jugaad Time: Ecologies of Everyday Hacking in India

New publication from Duke University Press:


Jugaad Time: Ecologies of Everyday Hacking in India

*Amit S. Rai***

*_https://www.combinedacademic.co.uk/jugaad-time_**__*

In India, the practice of jugaad—finding workarounds or hacks to solve 
problems—emerged out of subaltern strategies of negotiating poverty, 
discrimination, and violence but is now celebrated in management 
literature as a disruptive innovation. In /Jugaad Time/ Amit S. Rai 
explores how jugaad operates within contemporary Indian digital media 
cultures through the use of the mobile phone. Rai shows that despite 
being co-opted by capitalism to extract free creative labor from the 
workforce, jugaad is simultaneously a practice of everyday resistance, 
as workers and communities employ hacks to oppose corporate, caste, and 
gender power. Locating the tensions surrounding jugaad—as both premodern 
and postdigital, innovative and oppressive—Rai maps how jugaad can be 
used to undermine neoliberal capitalist media ecologies and nationalist 
politics.

*Amit S. Rai*is Senior Lecturer in New Media and Communication at the 
School of Business and Management, Queen Mary University of London. He 
is the author of /Untimely Bollywood: Globalization and India's New 
Media Assemblage/, also published by Duke University Press, and the 
coeditor of /InterMedia in South Asia: The Fourth Screen/.


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ vub.ac.be)
URL: http://nicocarpentier.net
---------------