[Commlist] New book on audiovisual industries co-innovating with other sectors

NEW OPEN ACCESS book out connecting economic innovation systems studies 
with the studies of mediatization, platformization, media convergence, 
cross- and transmediality as well as ‘cultural science’.

Title: "Emergence of Cross-innovation Systems: Audiovisual Industries 
Co-innovating with Education, Health Care and Tourism”

Editor: Indrek Ibrus, Tallinn University

Publisher: Emerald

Based on the innovation systems concept the book elaborates on a new 
notion, cross-innovation, referring to co-innovation and convergence 
processes taking place between different sectors of digital service 
economies. The proposition is that digitisation and mediatisation 
processes are conditioning new inter-sector dialogues and the emergence 
of new cross-innovation systems at the borderlines of formerly distinct 
industries.

The case study industries presented are, on the one hand, audiovisual 
media (film, television, videogames, etc.) and health care, education or 
tourism, on the other hand. The book builds on 2 years of empirical work 
across Nordic and Baltic countries, putting a special emphasis on the 
opportunities and challenges for small countries as they build the 
cross-innovation systems in the era of media globalisation and 
platformisation of services. The empirical research of 144 interviews 
with stakeholders (policy makers, entrepreneurs, managers, 
professionals) from all four sectors and of secondary data and 
documentary analysis. The findings tell of complex stories how global 
platformisation of tourism undermines the emergence of related 
cross-innovation systems in small countries; how fragmentation of local 
education and health care markets does not enable the scalability of 
innovations, but protects local innovation systems for being overtaken 
by global platform giants. The book has stories of successful 
facilitation of cross-innovation as well as failures to do so.

Book page at Emerald: 
https://books.emeraldinsight.com/page/detail/Emergence-of-Crossinnovation-Systems/?k=9781787699809

Open Access book (free to download): 
https://www.emeraldinsight.com/doi/book/10.1108/9781787699779



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