Archive for 2019

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[Commlist] New book: Social Media Activism. Water as a Common Good

Thu Feb 28 23:34:07 GMT 2019

New book
"Social Media Activism. Water as a Common Good"
Amsterdam University Press.

The book is particularly interesting for researchers that investigate large scale social media campaigns, combining different methods (from digital ethnography to social network analysis).

->Social Media Activism. Water as a Common Good<-

by Matteo Cernison

This book focuses on the referendums against water privatization in Italy and explores how activists took to social media, ultimately convincing twenty-seven million citizens to vote. Investigating the relationship between social movements and internet-related activism during complex campaigns, this book examines how a technological evolution – the increased relevance of social media platforms – affected in very different ways organizations with divergent characteristics, promoting at the same time decentralized communication practices, and new ways of coordinating dispersed communities of people.

Matteo Cernison combines and adapts a wide set of methods, from social network analysis to digital ethnography, in order to explore in detail how digital activism and face-to-face initiatives interact and overlap. He argues that the geographical scale of actions, the role played by external media professionals, and the activists’ perceptions of digital technologies are key elements that contribute in a significant way to shape the very different communication practices often described as online activism.

Matteo Cernison obtained his PhD in Social and Political Science at the European University Institute (EUI) in 2014, where he contributed to the ERC project ‘Mobilizing for Democracy’ at COSMOS – Centre for Social Movement Studies (EUI and Scuola Superiore Normale). He is currently developing pedagogical projects for Bretz’Selle, a small environmental NGO based in Strasbourg.

-> Table content + Intro:

-> Amsterdam University Press | Protest and Social Movements book series
February 2019
244 pages, 4 colour, 15 line art illustrations

ISBN 978 94 6298 006 8
e-ISBN 978 90 4852 919 3

€95.00 / £85.00 / $115.00

For any press enquiries and for information on receiving a review copy, please contact [(marketing /at/](marketing /at/

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