[Commlist] New book: Social Media Activism. Water as a Common Good

New book
"Social Media Activism. Water as a Common Good"
Amsterdam University Press.

The book is particularly interesting for researchers that investigate 
large scale social media campaigns, combining different methods (from 
digital ethnography to social network analysis).

->Social Media Activism. Water as a Common Good<-

by Matteo Cernison

https://www.aup.nl/en/book/9789462980068/social-media-activism

This book focuses on the referendums against water privatization in 
Italy and explores how activists took to social media, ultimately 
convincing twenty-seven million citizens to vote. Investigating the 
relationship between social movements and internet-related activism 
during complex campaigns, this book examines how a technological 
evolution – the increased relevance of social media platforms – affected 
in very different ways organizations with divergent characteristics, 
promoting at the same time decentralized communication practices, and 
new ways of coordinating dispersed communities of people.

Matteo Cernison combines and adapts a wide set of methods, from social 
network analysis to digital ethnography, in order to explore in detail 
how digital activism and face-to-face initiatives interact and overlap. 
He argues that the geographical scale of actions, the role played by 
external media professionals, and the activists’ perceptions of digital 
technologies are key elements that contribute in a significant way to 
shape the very different communication practices often described as 
online activism.

Matteo Cernison obtained his PhD in Social and Political Science at the 
European University Institute (EUI) in 2014, where he contributed to the 
ERC project ‘Mobilizing for Democracy’ at COSMOS – Centre for Social 
Movement Studies (EUI and Scuola Superiore Normale). He is currently 
developing pedagogical projects for Bretz’Selle, a small environmental 
NGO based in Strasbourg.




-> Table content + Intro: 
https://assets.ctfassets.net/w9b4jh0bui0y/52vJCxuJRjgAtNBnSRW068/6db6a7095e13dec505b6debb2bf3ad89/9789048529193ToC_Intro.pdf

-> Amsterdam University Press | Protest and Social Movements book series
February 2019
244 pages, 4 colour, 15 line art illustrations
Hardback

ISBN 978 94 6298 006 8
e-ISBN 978 90 4852 919 3

€95.00 / £85.00 / $115.00

For any press enquiries and for information on receiving a review copy, 
please contact [(marketing /at/ aup.nl)](marketing /at/ aup.nl).



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