[Commlist] Fashion Communication Conference

*Extended Call For Papers*

*Fashion Communication: between tradition and future digital 
developments – FACTUM19*

CSF Congressi Stefano Franscini – Monte Verità (Ascona, Switzerland)

21-26 July 2019

www.digitalfashion.ch/fashion-communication-conference 
<http://www.digitalfashion.ch/fashion-communication-conference>

**

*Confirmed keynotes: *

Agnès Rocamora, Reader in Social and Cultural Studies at the London 
College of Fashion, University of the Arts London, UK

Presentation title: “Mediatization, Field Theory and Digital Fashion 
Media Logic”

Thomaï Serdari, Adjunct Professor of Marketing, Leonard N. Stern School 
of Business, USA

Presentation title: “From catwalk to hypertalk and beyond: Fashion 
between the ''I'' and the ''we''

Jochen Strähle, Full Professor of International Fashion Management, 
Reutlingen University, Germany

Presentation title: “Fashion & Music”

Zhimin Chen, Senior Lecturer in Fashion Business, Manchester Fashion 
Institute, Manchester Metropolitan University, UK

Presentation Title: “Cultural Differences and Fashion 
Communication/Marketing”

*Conference Chairs*

Lorenzo Cantoni, USI – Università della Svizzera italiana (Lugano, 
Switzerland)

Francesca Cominelli, Université Paris 1 Panthéon-Sorbonne (Paris, France)

Nadzeya Kalbaska, USI – Università della Svizzera italiana (Lugano, 
Switzerland)

Teresa Sádaba, ISEM Fashion Business School (Madrid, Spain)

*The Conference*

Hosted by the prestigious Congressi Stefano Franscini, conference 
platform of the Swiss Federal

Institute of Technology of Zurich, the Conference “Fashion 
communication: between tradition and

future digital developments” is a major academic event, which aims to 
promote theoretical and

empirical interdisciplinary work on how various communication practices 
impact upon fashion

industry and on societal fashion-related practices and values. In 
particular, the relation between

tradition and innovation, as well as the impact of new technologies, 
digital communication and the

internet will be under scrutiny.

Hereafter the main goals of the Conference:

- to consolidate Fashion Communication as an academic field

- to establish and consolidate an international and interdisciplinary 
network of scholars

in the field of Fashion Communication

- to share methodological approaches

- to expand the dialogue between communications studies, heritage 
studies and Fashion-related disciplines

- to collaboratively design a Research Manifesto on Fashion Communication

- to support junior researchers

*Topics of interest*

The major topics of interest focus on communication aspects in the 
Fashion domain. They include but are not limited to:

Communication of sustainability and ethical issues in Fashion

Corporate communication in the fashion domain

Digital Fashion Communication (e.g. digital media channels, blogging, 
User Generated Contents, online reputation)

Fashion brands and communication with consumers

Fashion communication in the retail environment

Fashion shows as a communication object

Intangible Cultural Heritage dimension of Fashion

Intercultural Communication in Fashion

Media in Fashion

Visual communication in Fashion

*Paper formats*

Full Papers, presenting a major original contribution, up to 12 pages in 
length.

Research Notes, presenting an in-progress research (e.g.: by a PhD 
candidate), up to 5 pages in length.

Accepted papers will be published in a Proceedings volume by Springer.

Submitted papers will go through a double-blind peer-review process.

*Key dates*

Papers are required no later than 18 January 2019   25 January 2019

Notification of acceptance will be provided by 25 February 2019

Final papers should be submitted by 22 March 2019

*Location and venue*

The Conference will take place in Monte Verità (www.monteverita.org 
<http://www.monteverita.org>), Ascona (Switzerland),

hosted by CSF Congressi Stefano Franscini 
(www.csf.ethz.ch/conferences.html 
<http://www.csf.ethz.ch/conferences.html>).

For further inquiries, please, contact

Nadzeya Kalbaska, PhD

Institute of Communication Technologies

USI – Università della Svizzera italiana

Lugano, Switzerland

(nadzeya.kalbaska /at/ usi.ch) <mailto:(nadzeya.kalbaska /at/ usi.ch)>


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