[Commlist] ICA Preconference 2020 - Open Communication: A Trans-disciplinary Approach to Strategic Communication in the 21st Century

2019 ICA Preconference
Tuesday 19 May 2020
Green Brain, Bldg 17 Level 7 Rooms 7 and 8
RMIT University, Melbourne, Victoria Australia

*CALL FOR ABSTRACTS Open Communication: A Trans-disciplinary Approach to 
Strategic Communication in the 21st Century *

A UNESCO speaker at the Asian Media Information and Communication Centre 
(AMIC) conference postulated, "Communication has already ceded its power 
to data engineers and technology specialists." The purpose of this 
pre-conference is to interrogate that statement from a strategic 
communication education-practice perspective.

This pre-conference will address questions, such as: 1) What are the 
challenges of global strategic communication education in the 21st 
Century? 2) In what ways is strategic communication practice shaped by 
artificial intelligence and highly sophisticated technology? 3) What is 
the nature of trust and transparency in strategic communication between 
humans and machines? 4) What are the limits of machine-driven strategic 
communication? 5) How do we develop relationships with machines and 
bots? 6) Is all communication strategic between humans and machines? 7) 
How can artificial intelligence and automation ensure ethical and 
responsible strategic communication?

The pre-conference will address the challenges and opportunities for 
trans-disciplinary education and practice in communication, specifically 
strategic communication that is complicated by the contemporary rise of 
highly sophisticated technology and artificial intelligence. 
Communication scholars as well as scholars from other disciplines are 
invited to interrogate these questions from the perspective of 21st 
Century trans-disciplinary education and global, outcomes-based practice.

Extended abstracts of 1500 words that respond to the above questions and 
themes must be submitted by *24 January 2020 to (tsetsura /at/ ou.edu).* Spaces 
are limited to enable a robust discussion.

Please note the following due dates:
Abstract submission 24 January 2020 (extended due date)
Notification of outcome 14 February 2020
Full paper due (6000 words) 1 April 2020

Members of all divisions and interest groups are invited to submit 
abstracts, and we particularly encourage submissions from members of 
*Instructional and Developmental Communication, Public Relations, 
Communication and Technology, and Human-machine Communication. *

Cost: US$60. The budget for this pre-conference is based on a minimum of 
25 paid registrations of USD $60.00. The registration fee will pay for 
coffee, tea, breaks and lunch.

Organisers:
Katerina Tsetsura, Ph.D. Past Chair, ICA PR Division Gaylord Family 
Professor of Strategic Communication/Public Relations Gaylord College of 
Journalism and Mass Communication University of Oklahoma, USA Email: 
(tsetsura /at/ ou.edu) Marianne D. Sison, Ph.D., FPRIA Senior Lecturer; Program 
Manager, Bachelor of Communication (Public Relations) School of Media 
and Communication RMIT University Melbourne, Australia Email: 
(marianne.sison /at/ rmit.edu.au)
Jenny Robinson, Ph.D., MPRIA Senior Lecturer; Program Manager, Master of 
Communication School of Media and Communication RMIT University 
Melbourne, Australia Email: (jenny.robinson /at/ rmit.edu.au)

For more information, please contact Katerina Tsetsura ((tsetsura /at/ ou.edu)) 
or Marianne Sison ((marianne.sison /at/ rmit.edu.au)).



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