[ecrea] CFP: Football in China – Vision, Policy, Strategy and Management

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CFP FOOTBALL IN CHINA - VISION, POLICY, STRATEGY AND MANAGEMENT

In 2014, China’s President Xi revealed his vision for China to have 
created a domestic sport economy worth $800+million by 2025. As a focal 
point for this, staging and winning football’s World Cup have been 
identified as underpinnings to the realisation of Xi’s vision. In the 
period that has followed, both China’s public and private sectors have 
engaged in programmes of football investment, ranging from the creation 
of thousands of school pitches, through to the acquisition of some of 
the world’s leading football clubs and the signing of sponsorship deals 
with some of the world’s leading sports properties. At the same time, 
Chinese central government has intervened in its domestic football to 
moderate capital flows and maintain a focus on Xi’s vision.

Within a short space of time, football in China and China’s influence 
over football elsewhere in the world has therefore grown dramatically. 
This has resulted in a range of issues pertaining vision, policy, 
strategy and management emerging, which researchers are invited to 
address as part of this call for papers.

However, China’s football history extends beyond Xi’s 2014 proclamation. 
In the decade or so prior to this, China successfully qualified for the 
men’s 2002 World Cup, although the team then performed poorly. In the 
meantime, the Chinese women’s national team has proved to be a more 
competent performer, typically being ranked among world football’s 
top-20 teams. Similarly, football investments are not just a recent 
development, as the signing in 2012 by Shanghai Shenhua of Didier Drogba 
and Nicolas Anelka, and the acquisition of the Guangzhou club (which was 
established in 1954) by the Evergrande Real Estate Corporation, have 
demonstrated.

With China’s dramatic growth over the last two decades, the country has 
also attracted the attention of football clubs, events and associations 
from across the world. As China has opened-up to the world, its rising 
disposable incomes, developing middle-class, dynamic social media and 
digital environments, and appetite for football have contributed to a 
market growth that has resulted in the country becoming an important 
target market for organisations seeking to build overseas revenues.

In the light of China’s focus on football, this special edition of the 
Journal of Global Sport Management calls for papers that examine aspects 
of vision, policy, strategy and management. Within these broad areas, 
papers examining China’s football in the following areas are encouraged:

- Commercial developments;
- Soft power and diplomacy;
- Politics and political economy;
- Media and digital;
- Society and culture;
- Health and active lifestyles;
- Regulatory interventions.

SUBMISSION GUIDELINES
In the first instance, authors are asked to submit a 150-word abstract 
in which they pitch their idea for a full paper submission. This should 
be submitted via e-mail to David Cockayne.
Deadline: 30th September 2018
Full paper submissions should be a maximum of 6000 words.
Deadline: 30th March 2019

Authors should indicate during the electronic submission steps that the 
submission is to be considered for the Special Issue on ‘Football in 
China – Vision, Policy, Strategy and Management’
Papers may be empirical or theoretical/conceptual, provide critical 
insight, or take the form of a case study.
Any questions or to submit abstracts for feedback – please contact the 
Guest Editors.
Submissions addressing other issues pertinent to Chinese football will 
also be welcome, as will cross-disciplinary work.

EDITORIAL INFORMATION
Guest Editor: Emma Lupano ((emma.lupano /at/ unimi.it))
Guest Editor: David Cockayne ((david.cockayne /at/ liverpool.ac.uk))
Guest Editor: Simon Chadwick, University of Nottingham, UK 
((S.M.Chadwick /at/ salford.ac.uk))
Guest Editor: Jon Sullivan, University of Nottingham, UK 
((Jonathan.Sullivan /at/ nottingham.ac.uk))

The online CFP is available here: 
http://explore.tandfonline.com/cfp/bes/jgsm/2018-si2?utm_source=CPB&utm_medium=cms&utm_campaign=JMS05142 




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