[ecrea] New book: Platform Power and Policy in Transforming Television Markets

New publication: *Platform Power and Policy in Transforming Television 
Markets* (April 2018, Palgrave Macmillan, 307 pp.)

Tom Evens (Ghent University)

Karen Donders (Vrije Universiteit Brussel)

The book’s objective is to investigate ‘platform power’ in the age of 
connected viewing and to unravel the sources of structural power that 
underlie the transforming television industry. Thanks to the Internet, 
platforms such as Netflix, Amazon and even those operated by traditional 
television players are no longer confined to local territories or 
national industries, but are increasingly global in nature. Following a 
worldwide consolidation wave among television producers, broadcasters 
and distributors, combined with the Internet as a global infrastructure, 
the industry is increasingly controlled by platforms that span 
activities over different countries (and continents) and that have 
become involved in multiple stages of the value chain.

The book seeks to comprehend the distribution of power, identify sets of 
interdependent relationships and understand the intertwined roles of 
content and distribution players, institutions and governments in the 
global television value chain. Moreover, it intends to unfold the inner 
logic of platform power and its impact on power structures and 
relationships in the television industry. Each of the chapters is 
illustrated by a case note, which included a detailed discussion of how 
a particular organisation along, or even from outside, the television 
value chain manoeuvers itself to become a platform and how this 
development impacts on the power structures in the industry (including 
Liberty Global, AT&T, Netflix, Hulu, Fox Networks and Aereo).

More information at https://www.palgrave.com/gp/book/9783319742458

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