[ecrea] IJoC Publishes Special Section on Health Communication

International Journal of Communication 
Publishes a Special Section on
Health Communication
 This Special Section on “Health Communication through Media Narratives:
Factors, Processes and Effects” brings together 10 original papers (plus
an editorial introduction) on current research in the area of narrative
health communication worldwide. Narrative health communication — a form of
persuasive communication to promote healthy behavior — presents its
message in the structure of a story.

This Special Section focuses on the primary question:  How are people
influenced by health narratives and what characteristics make a health
narrative persuasive?

These papers investigate a wide range of health topics, such as HPV
vaccination, HIV prevention, physical exercise, organ donation, drunk
driving, cancer, and cardiovascular diseases.  All 10 studies have important
implications for the understanding of how people process health narratives,
and moreover, contribute to the practice of designing effective health
narratives. This Special Section provides a synthesis of knowledge which
indicates the significant trends that are taking place in this research area
and point to directions for future studies.

We invite you to read these articles that published in the International
Journal of Communication on November 20, 2017. Available at ijoc.or.
 _____________________________________________________________

Health Communication through Media Narratives: Factors, Processes and
Effects — Introduction
Katalin Balint, Helena Bilandzic
Operational and Conceptual Trends in Narrative Persuasion Research: 
Comparing Health and Non-Health Related Contexts
Michael Dahlstrom, Jeff Niederdeppe, Lijing Gao, Xiaowen Zhu

Transportation Into Narrative Worlds and the Motivation to Change
Health-Related Behavior
Timon Gebbers, John B. F. De Wit, Markus Appel

Moved to Act: Examining the Role of Mixed Affect and Cognitive Elaboration
in “Accidental” Narrative Persuasion
Enny Das, Tijmen Nobbe, Mary Beth Oliver

“Don’t Make My Mistake”: On the Processing of Narrative Fear Appeals
Joëlle A. Ooms, Carel J.M. Jansen, Saar Hommes, John C.J. Hoeks

Who Cares What Others Think? The Role of Latinas’ Acculturation in the
Processing of HPV Vaccination Narrative Messages
Nathan Walter, Sheila T. Murphy, Lauren B. Frank, Lourdes
Baezconde-Garbanati

“She Died of a Mother’s Broken Heart”: Media and Audiences’ Framing
of Health Narratives of Heart-Related Celebrity Deaths
Hilde Van den Bulck

Engaging Doctors and Depressed Patients: Effects of Referential Viewpoint
and Role Similarity in Health Narratives
Kobie van Krieken, José Sanders

Risk Versus Planning Health Narratives Targeting Dutch Truck Drivers:
Obtaining Impact Via Different Routes?
Anniek Boeijinga, Hans Hoeken, José Sanders

Dispelling Fears and Myths of Organ Donation: How Narratives Including
Information Reduce Ambivalence and Reactance
Freya Sukalla, Anna J. M. Wagner, Isabel Rackow

The Narrative Within the Narrative: The Effectiveness of Narrative HIV
Prevention Ads Depends on Their Placement Within a Context Narrative
Anja Kalch, Helena Bilandzic
	
_____________________________________________________________
Larry Gross
Editor

Arlene Luck
Managing Editor

Katalin Balint, Helena Bilandzic
Guest Editors
___________________________________________________
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
http://ijoc.org/

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