Archive for September 2017

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[ecrea] New Report: Audiences, towards 2030 - Priorities for audience analysis

Sat Sep 30 11:12:31 GMT 2017


Audiences, towards 2030
Priorities for audience analysis
Edited by Ranjana Das and Brita Ytre-Arne
With contributions from the CEDAR network
http://epubs.surrey.ac.uk/842403/

Table of contents:

About Cedar
The network
About this report
Executive summary
Contexts of knowledge
A critical, agentic, transmedia framework
Aims, scope and design

Trends and transformations
Trend analysis: Approach
Coping with intrusive digital media
Small acts of audience engagement interrupting content flows
Audience creativity and its co-option by larger powers
The micro-macro politics of audience action

Stakes in audiences
Stakeholder consultation: Approach
Acknowledging the dilemmas of intrusive media
Interruption, disruption or intervention?
Redefining audience relations
Collaboration potentials in micro and macro politics of audience creativity

Horizon scanning
Horizon scanning exercise: Approach
Key axes and drivers
Four scenarios

Implications
An agenda for audience analysis
Directing an early career network
Outputs
‘The future of audiences’ book
Acknowledgements
Stakeholder List
References

This report brings together the work done by CEDAR – Consortium of Emerging Directions in Audience Research, an Arts and Humanities Research Council funded consortium of early-career European audience researchers. CEDAR came together to map trends, gaps and priorities emerging over the past decade in the field of audience studies. CEDAR in its first year of work committed itself to conducting a systematic review of the state of the art in the field of audience studies. This phase aimed to identify a set of key themes emerging in the study of media audiences, as it stands today, in a complex multi-genre, multi-media context, with diverse social, political, civic and cultural implications significant for a range of fields in the social sciences. This work has been published in 2016 (see ‘Outputs’). CEDAR is directed by Dr Ranjana Das of the University of Surrey, UK and co-directed by Dr Brita Ytre-Arne, of the University of Bergen, Norway.
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