[ecrea] New Report: Audiences, towards 2030 - Priorities for audience analysis

Audiences, towards 2030
Priorities for audience analysis
Edited by Ranjana Das and Brita Ytre-Arne
With contributions from the CEDAR network
http://epubs.surrey.ac.uk/842403/

Table of contents:

About Cedar
The network
About this report
Executive summary
Contexts of knowledge
A critical, agentic, transmedia framework
Aims, scope and design

Trends and transformations
Trend analysis: Approach
Coping with intrusive digital media
Small acts of audience engagement interrupting content flows
Audience creativity and its co-option by larger powers
The micro-macro politics of audience action

Stakes in audiences
Stakeholder consultation: Approach
Acknowledging the dilemmas of intrusive media
Interruption, disruption or intervention?
Redefining audience relations
Collaboration potentials in micro and macro politics of audience creativity

Horizon scanning
Horizon scanning exercise: Approach
Key axes and drivers
Four scenarios

Implications
An agenda for audience analysis
Directing an early career network
Outputs
‘The future of audiences’ book
Acknowledgements
Stakeholder List
References

This report brings together the work done by CEDAR – Consortium of 
Emerging Directions in Audience Research, an Arts and Humanities 
Research Council funded consortium of early-career European audience 
researchers. CEDAR came together to map trends, gaps and priorities 
emerging over the past decade in the field of audience studies. CEDAR 
in  its  first  year  of  work  committed  itself  to  conducting  a 
systematic review of the state of the art in the field of audience 
studies. This phase aimed to identify a set of key themes emerging in 
the study of media audiences, as it  stands  today,  in  a  complex 
multi-genre,  multi-media  context,  with  diverse social,  political, 
civic  and  cultural  implications  significant  for  a  range  of 
fields in the social sciences. This work has been published in 2016 (see 
‘Outputs’). CEDAR is directed by Dr Ranjana Das of the University of 
Surrey, UK and co-directed by Dr Brita Ytre-Arne, of the University of 
Bergen, Norway.
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