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[ecrea] Job Post Vice President of Marketing and Communications
Wed Aug 23 18:59:38 GMT 2017
Emory & Henry College, in southwest Virginia is searching for a Vice
President of Marketing and Communications. The application deadline is
September 22, 2017.
Emory & Henry College (www.ehc.edu <http://www.ehc.edu/>) is accepting
nominations and applications for the position of Vice President of
Marketing and Communications. Reporting to the Provost, and with the
support of the President, the Vice President will serve as a member of
the President’s Executive Council and be responsible for establishing
and sustaining a campus-wide marketing campaign in a challenging and
rapidly changing competitive environment. The Vice President will lead
the effort to ensure an effective communication strategy is designed and
implemented to internal and external audiences regarding the
institutional message and provide direct marketing support to the
Advancement Department and the Office of Enrollment Management. The
ideal candidate combines experience in brand management and strategic
planning; media relations; public affairs/stakeholder relations;
internal and external communications; advertising; digital marketing;
and new media. The Vice President of Marketing and Communications will
implement comprehensive, cohesive, and effective communications
strategies to create a culture of philanthropy and to increase
engagement with the College. These communication strategies support the
strategic and operational goals of the Office of Development and Alumni
Relations and the E&H College community.
The successful candidate will have a strong commitment to the liberal
arts and will play a significant role in setting and implementing Emory
& Henry’s academic, strategic, and institutional goals. The College
seeks an experienced, forward-thinking leader committed to student
success, inspirational leadership, effective campus-wide diversity and
collaboration to fulfill the mission of the College and its strategic
priorities.
Responsibilities:
*
Build, lead, and inspire a highly productive and professional
marketing and communications team.
*
Establish and manage an effective marketing and communications budget.
*
Articulate a consensus-based College brand identity and cultivate
consistent, widespread stakeholder ownership and personal
expressions of them.
*
Collaborate with admissions, advancement, alumni, and academic
departments to develop annual marketing plans integrating
advertising, marketing, web, social media, print and digital
collateral, public and media relations, one-to-one, and external and
internal communications.
*
Collaborate with administrators, faculty, and staff to set and
achieve goals that are consistent with institutional priorities and
the College’s brand position.
*
Maintain a strong internal and public presence to advance the
College brand at high-profile events, presentations, and personal
appearances.
*
Design and disseminate a communications plan to further engage the
E&H community (faculty, staff, students, parents, alumni, donors and
friends) to create a culture of philanthropy.
*
Ensure communications standards and expectations are shared and
implemented across the department and encourage colleagues to engage
in advance planning and coordinated review for communications needs.
*
Coordinate a comprehensive communications calendar that includes
emails, newsletters, print, social media and web communications
thoughtfully planned and executed throughout the department.
*
Create and sustain supportive and collaborative partnerships with
the College’s Office of Communications as well as colleague
organizations on campus.
*
Spearhead efforts to establish and grow national brand recognition
for E&H, advancing admissions and fundraising goals.
*
Manage internal and external communications (with many diverse
stakeholder groups ranging from students, faculty, and alumni to
government officials and donors).
*
Evaluate effectiveness of strategies and develop and maintain a
system for tracking impact.
Required qualifications, skills and accomplishments:
*
Minimum of a Masters degree in marketing, communications, public
relations, or a related field.
*
7+ years’ experience in strategic communications, public relations,
media relations, marketing or related areas, preferably within
higher education.
*
Exceptional communication (written and verbal) skills, personal
presentation, and principled judgment.
*
Proven ability to utilize research-driven strategies and best
practices in communications, with a comprehensive understanding of
marketing and communications trends, challenges, opportunities, and
issues affecting higher education.
*
Experience engaging and managing diverse stakeholder groups.
*
Familiarity with tracking systems and a high degree of comfort using
technology to communicate and share information.
*
The ability to demonstrate an understanding of and commitment to the
mission and core values of Emory & Henry College.
About Emory & Henry College
In the 180 years since its founding in 1836, the College has garnered a
reputation for being a strong academic institution with a long history
of service and engagement to the region and the world. Emory & Henry
enrolls 1,024 undergraduate students and 200 students in the College's
graduate and professional programs. Students also benefit from a wide
range of practical experiences beyond the classroom. Emory & Henry is
fortunate to benefit from the support of ardent alumni and other
stakeholders who care deeply for the institution.
Located in the Virginia Highlands, the Emory & Henry central campus
encompasses 168 pristine acres and is surrounded by an additional 167
undeveloped acres and the village of Emory. The campus is noted for its
beauty as well as its architectural distinction. The entire central
campus is listed on the National Register of Historic Places and the
Virginia Register of Historic Landmarks.
The Appalachian Center for Civic Life, which houses one of the first and
largest Bonner Scholars Programs in the country, is recognized as a
national leader in service-learning and civic engagement. Recent
initiatives at the College include an Honors program, the Center for
Inclusion & Diversity, to reinforce our commitment to diverse
populations on our campus, an International Education program, and
Ampersand, an initiative to encourage and support integrative,
project-based learning across the curriculum and in co-curricular
contexts. For decades, the College has hosted an Appalachian Literary
Festival which has drawn attention to writers from the region. These
initiatives are supported by a dedicated faculty in the Visual and
Performing Arts, Humanities, Natural Sciences, Social Sciences,
Education, and School of Health Sciences. Over the last twenty-seven
years, our faculty have been recognized with seventeen major state and
national awards for teaching. When adjusted for the size of the student
population, this record for teaching awards is the best among all
Virginia colleges and universities.
Emory & Henry College is being assisted by the partners of Hyatt -
Fennell. Nominations and application materials should be submitted via
email to Cheryl Hyatt at (ehc /at/ hyatt-fennell.com)
<mailto:(ehc /at/ hyatt-fennell.com)>. Applications include a letter of
interest, a current résumé/cv, and contact information for five
professional references, submitted in separate documents. Applications
will be reviewed as they are received and should be submitted prior to
September 22, 2017 to receive full consideration. All applications and
nominations will be considered highly confidential.
Cheryl Hyatt
(EHC /at/ hyatt-fennell.com) <mailto:(ehc /at/ hyatt-fennell.com)>
www.HYATT-FENNELL.com <http://www.hyatt-fennell.com/>
724-242-0476
Emory & Henry College is an equal opportunity provider and employer,
supports excellence through diversity, and encourages applications from
members of underrepresented groups.
Link to ad <https://www.hyattfennell.com/emoryhenry-marketing>.
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