Archive for August 2017

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[ecrea] new books: Make Ours Marvel & Gaming Representation

Fri Aug 04 06:49:28 GMT 2017

New publications from University of Texas Press and Indiana University Press

Free postage to UK customers


*Make Ours Marvel***

*Media Convergence and a Comics Universe***

/Edited by Matt Yockey///

The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.

/Make Ours Marvel/traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with /The Avengers/, which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel's success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel's narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.

*Matt Yockey*is an associate professor of film and media studies at the University of Toledo. He is the author of /Batman/, a volume in the TV Milestones Series.

University of Texas Press | World Comics and Graphic Nonfiction Series | June 2017| 364pp | | 9781477312506 | Paperback | £24.99*

20% discount with this code: CSL8MARVEL**


*Gaming Representation***

*Race, Gender, and Sexuality in Video Games***

/Edited by Jennifer Malkowski & TreaAndrea M. Russworm///

"...a new benchmark for the critical engagement of race, gender and sexuality in the study of video games and virtual representation." *—Alan Brookey, editor of Playing to Win: Sports, Video Games, and the Culture of Play*

Recent years have seen an increase in public attention to identity and representation in video games, including journalists and bloggers holding the digital game industry accountable for the discrimination routinely endured by female gamers, queer gamers, and gamers of color. Video game developers are responding to these critiques, but scholarly discussion of representation in games has lagged far behind. /Gaming Representation/ examines portrayals of race, gender, and sexuality in a range of games, from casuals like Diner Dash, to indies like Journey and The Binding of Isaac, to mainstream games from the Grand Theft Auto, BioShock, Spec Ops, The Last of Us, and Max Payne franchises. Arguing that representation and identity function as systems in games that share a stronger connection to code and platforms than it may first appear, the contributors to this volume push gaming scholarship to new levels of inquiry, theorizing, and imagination.

*Jennifer Malkowski*is Assistant Professor of Film and Media Studies at Smith College. Her research areas include digital media; documentary; race, gender, and sexuality in media; and death and dying. She is the author of /Dying in Full Detail: Mortality and Digital Documentary./

*TreaAndrea M. Russworm *is Associate Professor of English at the University of Massachusetts, Amherst where she teaches classes on digital media, race, and popular culture. She is coeditor of /From Madea to Media Mogul: Theorizing Tyler Perry /and author of /Blackness is Burning: Civil Rights, Popular Culture, and the Problem of Recognition./

Indiana University Press | Digital Game Studies | July 2017| 280pp | 27 color illus., 1 table | 9780253026477 | Paperback | £31.00*

20% discount with this code: CSL8MARVEL**

*Price subject to change.

  **Offer excludes the USA, Canada and South America.

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