[ecrea] ESRC funded studentship in Music Rights Management in the Digital Age

ESRC funded studentship in digital rights management in the CRCC at 
Loughborough University to your talented 3^rd year and MA students?

*Summary of Project*

The aim of this studentship is to undertake the first detailed academic 
examination of music right management in the digital age, underpinned 
with applied research and analysis within the collaborating 
organisation. More specifically, the particular innovation of this 
proposed project centres on the relationship between music rights 
management and artists’ social media and online profiles. Recent 
research on independent music artists (Hracs, 2015) has demonstrated 
that in a period where fewer artists are signed to contracts with 
labels, and where music is distributed online into a highly crowded 
marketplace, independent must actively work to raise their profile. 
Given the rise of social media platforms and online photographic and 
video platforms, of particular importance are online audience building, 
fan-interaction and aesthetic labour. These activities which are both 
time-consuming and may involve the development of collaborations beyond 
the music industry (Hracs 2010, 2013, 2014), as well as of course the 
traditional activities of recording and performing. Music publishing 
companies such as the collaborating organisation Sentric Music, allow 
artists to collect royalties from songs, videos, live performance, and 
synchronisation. Yet, what remains poorly understood, even within the 
industry, is if a connection exists between the activities of artists 
online, in particular through social media, and the generation of income 
through rights management.

*How to Apply*

www.mgsdtp.ac.uk/collaborativeandjoint/industrialstrategy/ 
<http://www.mgsdtp.ac.uk/collaborativeandjoint/industrialstrategy/>.


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