[ecrea] IJoC New Special Section on "BRICS" Published

International Journal of Communication Publishes Special Section 
“Building the BRICS: Media, Nation Branding and Global Citizenship”
The rise of the BRICS nations is one of the most significant phenomena of
the 21st century. These countries — Brazil, Russia, India, China, South
Africa — which represent about half of the world’s population and a
substantial proportion of global economic activity, are undergoing rapid
economic, social, political, technological, and cultural transitions.
Concomitant to internal changes, these nations strive for international
recognition, question global norms, aim to reshape global power structures
as well as to revise axes of cross-cultural collaboration and economic
exchange (i.e., East-West, South-South, North-South). 
   This Special Section “Building the BRICS: Media, Nation Branding and
Global Citizenship” examines media and communicative practices among the
BRICS countries to assess how they have negotiated social, economic,
political and cultural transitions in recent decades.
The essays in this Special Section address three contemporary concerns. The
first is the idea of nation branding, which we argue is a rich approach to
considering the multifaceted process of how national and cultural identities
are undergoing transformation and being communicated in these countries.
Thinking about these transformations from the perspective of nation branding
allows for greater understanding of the intersection of politics, society
and economics. Indeed, the weight of marked economic growth and increased
international attention has exerted influence on how individuals of these
nations see themselves and are seen. This leads to a second issue of global
citizenship — or, how people belong to and participate in the global
community. A third point concerns the notion of building, which allows for
thinking broadly about the outcomes of transformations that have involved
multiple stakeholders and phases. Thus, the articles highlight the tensions
and negotiations taking place to define national identities and new
international alliances not as a well-defined strategic program but as a
dynamic process.

We invite you read these nine articles that published in IJoC on June 28,
2016:

Building the BRICS: Media, Nation Branding and Global Citizenship –
Introduction
Hongmei Li, Leslie L. Marsh

Toward a Common Standard for Aid Transparency: Discourses of Global
Citizenship Surrounding the BRICS
James Pamment, Karin Wilkins

Strategizing for Creative Industries in China: Contradictions and Tension in
Nation Branding
Anthony Fung

Branding Brazil Through Cultural Policy: Rio de Janeiro as a Creative,
Audiovisual City
Leslie L. Marsh

Voters Against Public Opinion: The Press and Democracy in Brazil and South
Africa
Afonso de Albuquerque

Global Partners or International Spies? A Comparative Analysis of the
Russian Media’s Coverage of the Law on “Foreign Agents”
Anna Popkova

Getting in the Game? A Rising India and the Question of Global Sport
Erika Polson, Erin Whiteside

The Global as the Postcolonial: Desire, Identity, and Liminality in Indian
Rock
Sangeet Kumar

Road to India—A Brazilian Love Story: BRICS, Migration, and Cultural Flows
in Brazil’s Caminho das Indias
Swapnil Rai, Joseph Straubhaar
____________________________________________________

Larry Gross
Editor

Arlene Luck
Managing Editor

Hongmei Li & Leslie L. Marsh
Guest Editors
___________________________________________________
International Journal of Communication (IJoC)
USC Annenberg Press
University of Southern California
http://ijoc.org/

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