[ecrea] new book: Happily Ever After: The Romance Story in Popular Culture

*Happily Ever After***

*The Romance Story in Popular Culture***

/Catherine M. Roach/

     "...impressively smart...a lively and memorable read!" - Eric 
Murphy Selinger, Executive Editor of the /Journal of Popular Romance 
Studies/

"An innovative hybrid of both academic analysis and romantic fiction, 
offering scholarly and popular readers a fascinating account of what is 
at stake in stories we love about love." - Brenda Weber, author of 
/Makeover TV: Selfhood, Citizenship, and Celebrity/

"Find your one true love and live happily ever after." The trials of 
love and desire provide perennial story material, from the BiblicalSong 
of Songsto Disney’s princesses, but perhaps most provocatively in the 
romance novel, a genre known for tales of fantasy and desire, sex and 
pleasure. Hailed on the one hand for its women-centered stories that can 
be sexually liberating, and criticized on the other for its emphasis on 
male/female coupling and mythical happy endings, romance fiction is a 
multi-million dollar publishing phenomenon, creating national and 
international societies of enthusiasts, practitioners, and scholars. 
Catherine M. Roach, alongside her romance-writer alter-ego, Catherine 
LaRoche, guides the reader deep into Romancelandia where the smart and 
the witty combine with the sexy and seductive to explore why this genre 
has such a grip on readers and what we can learn from the romance novel 
about the nature of happiness, love, sex, and desire in American popular 
culture.

*Catherine M. Roach* is Professor of Gender and Culture Studies in New 
College at the University of Alabama and author of /Stripping, Sex, and 
Popular Culture/. She publishes romance fiction as Catherine LaRoche.

Indiana University Press

March 2016 240pp 1 b&w illus 9780253020444 HB £19.99now only £15.99* 
when you quote CSF516HEAI when you order

http://www.combinedacademic.co.uk/happily-ever-after

*UK Postage and Packing FREE, Europe £4.50, RoW £4.99*

*(PLEASE QUOTE REF NUMBER:**CSL516HEAI***** *for discount) *

*To order a copy please contact Marston on +44(0)1235 465500 or email 
**(direct.orders /at/ marston.co.uk)* <mailto:(direct.orders /at/ marston.co.uk)>

*or visit our website: *

http://www.combinedacademic.co.uk/

*where you can also receive your discount*

*Price subject to change.

   **Offer excludes the USA, South America and Australia.

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