[ecrea] New Book Announcement: Global Manga: "Japanese" Comics without Japan?

Global Manga: "Japanese" Comics without Japan?, edited by Casey Brienza

Published by Ashgate, July 2015

Summary: Outside Japan, the term ‘manga’ usually refers to comics
originally published in Japan. Yet nowadays many publications labelled
‘manga’ are not translations of Japanese works but rather have been
wholly conceived and created elsewhere. These comics, although often
derided and dismissed as ‘fake manga’, represent an important but
understudied global cultural phenomenon which, controversially, may
even point to a future of ‘Japanese’ comics without Japan.

This book takes seriously the political economy and cultural
production of this so-called ‘global manga’ produced throughout the
Americas, Europe, and Asia and explores the conditions under which it
arises and flourishes; what counts as ‘manga’ and who gets to decide;
the implications of global manga for contemporary economies of
cultural and creative labour; the ways in which it is shaped by or
mixes with local cultural forms and contexts; and, ultimately, what it
means for manga to be ‘authentically’ Japanese in the first place.

Presenting new empirical research on the production of global manga
culture from scholars across the humanities and social sciences, as
well as first person pieces and historical overviews written by global
manga artists and industry insiders, Global Manga will appeal to
scholars of cultural and media studies, Japanese studies, and popular
and visual culture.

About the Editor: Casey Brienza is Lecturer in Publishing and Digital
Media in the Department of Culture and Creative Industries at City
University London, UK.

Advance Reviews: ‘With respect to manga research, this volume appears
groundbreaking in several regards. First of all, the suggestion to
look beyond “Japan” challenges the alleged monopoly of Japanese
studies in the matter in general and, in particular, the inclination
of subsuming manga-esque graphic narratives under “Japanese popular
culture” wholesale. Second, by engaging industry insiders and
academia-based critics in an implicit dialogue on its pages, this
volume indicates a timely direction for media studies. The inclusion
of Southeast Asian and South American perspectives also deserves
credit.’
Jaqueline Berndt, Kyoto Seika University, Japan

‘There's a whole planet of manga out there. Casey Brienza has gathered
insightful experts, industry insiders and established and aspiring
creatives to take us on a tour of how manga has been adopted and
adapted around the world. Ranging from transnational million-sellers
to self-published micro-editions, from Euromanga, Filipino comics or
Brazil's Japanese diaspora to the Nouvelle Manga movement or Marvel's
Mangaverse, from print to pixels, from successes to failures, this
compendium charts the ongoing reinventions and redefinitions of manga
in the twenty-first century with illuminating perception and
thought-provoking panache.’
Paul Gravett, author of Manga: Sixty Years of Japanese Comics and
editor of 1001 Comics You Must Read Before You Die

Preview and Ordering Information: http://www.ashgate.com/isbn/9781472435439
______________________
Casey Brienza
Lecturer in Publishing and Digital Media
Department of Culture and Creative Industries
City University London
Northampton Square
London, EC1V 0HB, United Kingdom
Email: (Casey.Brienza.1 /at/ city.ac.uk) |
Website: http://www.caseybrienza.com
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