[ecrea] new book: "public media management for the twenty-first century: creativity, innovation, and interaction" (routledge 2013) and presentations from esf exploratory workshop on public media management (warsaw, 12-14 may 2013)

NEW BOOK: "PUBLIC MEDIA MANAGEMENT FOR THE TWENTY-FIRST CENTURY: 
CREATIVITY, INNOVATION, AND INTERACTION”

Edited by Michal Glowacki and Lizzie Jackson

Routledge, 2013 - Routledge Research in Cultural and Media Studies



This book analyzes the challenges facing public service media management 
in the face of ongoing technological developments and changing audience 
behaviors. It connects models, strategies, concepts, and managerial 
theories with emerging approaches to public media practices through an 
examination of media services (e.g. blogs, social networks, search 
engines, content aggregators) and the online performance of traditional 
public media organizations. Contributors identify the most relevant and 
useful approaches, those likely to encourage creativity, interaction, 
and the development of innovative content and services, and discuss how 
such innovation can underpin the continuation or expansion of public 
service media in the changing mediascape. The collection consists of 15 
separate chapters as well as a Foreword, and Introduction. The Foreword, 
which gives the rationale for the edited collection and its 
significance, is written by Jan Malinowski - Head of the Media and 
Information Society Division at the Council of Europe. The Introduction 
offers orientation to the structure of the book by drawing together the 
key questions and challenges facing public media today. This book is 
dedicated to Dr. Karol Jakubowicz, whose last academic work before his 
death in April 2013 was written for this edited collection.

Table of contents

Foreword Jan Malinowski

Editors' Introduction Michal Glowacki and Lizzie Jackson

Part 1: The Changing Mediascape: Implications for Public Service Media

1. Remixing Public Media’s Remit: The Implication of Networks for Public 
Service Media Jessica Clark and Minna Aslama Horowitz

2. The Value of Change, or How to Manage Uncertainty in Contemporary 
Communications Aukse Balcytiene

3. Moveable Media: Mobile Internet and New Policy Modes Gerard Goggin, 
Tim Dwyer and Fiona Martin

4. Strategies for Stakeholder Management and Crowdsourcing Matthias 
Karmasin and Daniela Kraus

Part 2: Public Service Media Management Face Old and New Challenges

5. Organisational Culture and Structures in Public Media Management – In 
Search of a Model for the Digital Era? Christian S. Nissen

6. Key Managerial Steps towards a Public Service Mixed Platform Offer 
Roberto Suarez Candel

7. Governance, Accountability and Transparency of Public Service Media 
in a Contemporary Mediatised World: The Case of Bulgaria Bissera Zankova

8. Funding Models for Online News Andra Leurdijk

9. The Mass, The Audience, and The Public: Questioning Pre-Conceptions 
of News Audiences Heikki Heikkila, Laura Ahva, Jaana Siljamaki and Sanna 
Valtonen

Part 3: Repositioning the Public in Public Service and Other Media 
Enterprises 10. New Public + New Media = New Leadership? The Council of 
Europe`s Approach to Governance in Public Service Media Michal Glowacki

11. Public Service Content Provision: New Models, New Partnership, New 
Skills Charles Brown

12. Managing Spontaneity: User-Generated Content in the Media Ecology 
Karol Jakubowicz

13. Participating Publics: Implications for Production Practices at the 
BBC Lizzie Jackson

14. Managed not Edited: How Participative Platforms Operate Ren Reynolds

Conclusion

15. Towards a Twenty-First Century Public Media: Conclusion Michal 
Glowacki and Lizzie Jackson



More about the book: http://www.routledge.com/books/details/9780415843256/



EUROPEAN SCIENCE FOUNDATION (ESF) EXPLORATORY WORKSHOP: “PUBLIC SERVICE 
MEDIA MANAGEMENT: IN SEARCH OF NEW MODELS FOR PUBLIC SERVICE MEDIA IN 
THE ERA OF SOCIAL CHANGE AND NEW TECHNOLOGIES”



Over 20 policy makers, media practitioners and scholars gathered 
together in the city of Warsaw (12–14 May, 2013) to discuss the 
challenges faced by public service media managers as the media and 
technologies evolve. The goal of the workshop was to analyse the changes 
and challenges facing public service media management and to address 
technological developments and the transformation of public 
communication enabled by network practices. The workshop aimed to 
encourage interdisciplinary research which is likely to contribute to 
the development and redefinition of public-centered approaches in 
contemporary media studies. The meeting organised at the University of 
Warsaw was sponsored by the European Science Foundation (ESF) after a 
successful proposal in response to the 2012 Call for ESF Exploratory 
Workshops.

Presentations delivered during the workshop are available at the website 
of Warsaw University: 
http://www.id.uw.edu.pl/dzialy/badania/strona/-esf-workshop



---------------
ECREA-Mailing list
---------------
This mailing list is a free service from ECREA and Nico Carpentier.
--
To subscribe, post or unsubscribe, please visit
http://www.ecrea.eu/mailinglist
--
ECREA - European Communication Research and Education Association
--
Postal address:
ECREA
Chaussée de Waterloo 1151
1180 Uccle
Belgium
--
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
---------------