[ecrea] BRICS and their Evolving Role in Developing Media Markets, Oct. 10-11, Berlin

Robert Bosch Stiftung and the "Forum Medien und Entwicklung" (FoME) 
invite you to the FoME Symposium 2013:

Promoting Alternative Views in a Multipolar World: BRICS and their 
Evolving Role in Developing Media Markets

Venue: Robert Bosch Stiftung, Französische Straße 32, Berlin (Germany)

Registration required until Monday, September 30, 2013 at 
www.forum-medien-entwicklung.de.

In the course of their economic expansion, the emergent powers around 
the globe have also recognized the value of soft power in international 
relations. Especially the BRICS countries, Brazil, Russia, India, China, 
and South Africa, are no longer leaving the field of global 
communications to Western nations, but, on the Internet and on 
television screens, are taking an active role in controlling the 
sovereignty of interpretation over political and social discourses.

As part of their public diplomacy, the Chinese and Russian governments 
pursue the targeted expansion of information broadcasting stations in 
countries that are of strategic interest to them. China is additionally 
involved, particularly in Africa, in media development cooperation in 
the form of media training and collaboration, journalistic informational 
tours, and technological investments. The film and television industries 
of India and Brazil have gained a firm position in the programming of
many national television networks – especially in developing and 
transition nations – influencing the media and public-opinion market 
and, by way of their cultural products, impinging on societal debates.

The 2013 FoME Symposium illuminates aspects of these more recent 
developments:

=> On what premises do the rising global powers – some of whom are 
themselves still recipients of international media assistance – become 
active in the media markets in developing and transition countries?
=> What are their strategies and concepts, what journalistic standards 
are imparted, and how are new actors perceived in the target countries?
=> How do the national media of the target nations, Western governments, 
and civil society organizations react to the increasingly competitive 
environment
of media development cooperation?

--------------------------------

Thursday, 10 October 2013

=> Keynote: Soft Power and Emerging Nations: Media (Development) for the 
National Cause
Daya Thussu (University of Westminster, London)

=> How Moscow Understands the Role of Media to Achieve Soft Power
Alexey Dolinskiy (Ward Howell Institute, Moscow)

=> Panel Discussion: The Russian Approach and its Application and 
Perception in Central Asia
Alexey Dolinskiy (Ward Howell Institute, Moscow); Ivan Rodionov (Ruptly 
Video News Agency, Berlin, Germany), Elmira Toktogulova (Media Consult 
Foundation, Bishkek, Kyrgyzstan)

=> Country Case South Africa: Approaches towards Media Development in 
the Region and Perception of International Media Assistance
Herman Wasserman (Rhodes University, Grahamstown, South Africa)

=> Country Case China: Strategies and Objectives to Attract New 
Audiences Abroad
Anbin Shi (Tsinghua University, Beijing, China)

=> Panel Discussion: The Chinese Strategy and its Application and 
Perception in African Countries
Anbin Shi (Tsinghua University, Beijing, China); N.N. (Xinhua News 
Agency, China News for World Service, Beijing); Jillo Kadida (The Star, 
Nairobi, Kenya); Herman Wasserman (Rhodes University, Grahamstown, South 
Africa)

=> Plenum Discussion: Comparisons, Similarities, Distinctions of 
Russian, Chinese and South African Approaches

=> Working Groups: Media Assistance Challenges and Changing Expectations

Friday, 11 October 2013

=> Country Case India: Soft Power Made by Bollywood
Daya Thussu (University of Westminster, London)

=> Effects of Indian Soft Power in Egypt
Naila Hamdy (American University, Cairo)

=> Brazilian Soft Power: Telenovelas in Africa and elsewhere
Joseph Straubhaar (University of Texas at Austin)

=> Effects of Brazilian Soft Power in Mozambique
Ouri Pota Pacamutondo (Radio Mozambique, Maputo) (tbc)

=> Promoting Alternative Views in a Multipolar World: Final Statements 
of Symposium Speakers

------------------------------

We look forward to welcoming you in Berlin!

Contact for organisation and logistics: Nina Otte-Witte 
(fomesymposium2013 /at/ gmail.com)

Contact at the Robert Bosch Stiftung
Christiane Käsgen
Robert Bosch Stiftung GmbH
Heidehofstr. 31
70184 Stuttgart
Tel: +49 (0) 711/460 84-684
Fax: +49 (0) 711/460 84-10684
(christiane.kaesgen /at/ bosch-stiftung.de)
www.bosch-stiftung.de

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