[ecrea] PR and Disruption

*One-day conference 'PR and Disruption: Embracing and Managing Change'*
How does PR respond to and use disruption? Academics and professionals 
are invited to attend 'PR and Disruption: Embracing and Managing 
Change', a one-day, low-cost conference being held in central London on 
10th July 2013 that will explore the knowledge, strategies and skills 
needed to communicate successfully in contemporary society.

The conference, curated by PR academics at London College of 
Communication, University of the Arts London, will feature keynote 
presentations, case studies and a series of debates by leading 
international practitioners and scholars. In addition, delegates will 
have the chance to learn key disruptive PR skills through a range of 
practical workshops, including app development, creating infographics 
and film-making.

Confirmed speakers include:
    •    Oyvind Ihlen - Professor of Media and Communications, 
University of Oslo and internationally renowned and prize-winning academic
    •    Nic Newman - Digital strategist and fellow at Oxford 
University's Reuter's Journalism Institute
    •    Dom Burch - Head of Social Media, Walmart-UK
    •    Tom Allan - International Campaigns Manager, ActionAid
    •    Drew Benvie - Founder and MD, Battenhall and ex-MD, Hotwire
    •    Paul Seaman - MD of West PR-Seaman and PR blogger

Speakers have been selected according to their expertise and will 
explore one of following areas of PR and disruption:
    •    Disruptive skills for effective PR: what is required by a PR 
practitioner in a world of business disruption? Should they be 
creative, be able to write well but think visually, be curious, 
challenging and radical but supportive, empathic and corporate?
    •    PR and disruptive media: in a digital media age PR must evolve 
to deal with multi-media communication across multiple platforms. What 
does this new ‘media ecosystem’ look like and how can we deal with it?
    •    Disruptive PR and society: how does PR best support management 
by helping the senior team to disrupt and rethink organisational 
conventions in order to survive the rapidly changing societal and 
cultural landscape

The event will conclude with networking and drinks among delegates and a 
wider group of London College of Communication PR alumni. More 
infromation and a full itinerary can be found at: 
http://bit.ly/PRDisruptblog

Costs have been kept low to help drive engagement with what the 
organisers believe to be a range of key challenges and opportunities for 
the future of PR.

Fees: Full-day tickets: £125 (plus VAT). Half-day tickets (morning or 
afternoon only): £75 (plus VAT)
Location: London College of Communication, central London
Booking: http://bit.ly/PRdisrupt
Hashtag: #PRdisrupt
Contact: For more information email Simon Collister - 
(s.collister /at/ lcc.arts.ac.uk)

Simon Collister

Senior Lecturer

School of Media

LCC, University of the Arts, London

t: 0207 514 2324

m: 07971 612857

tw: @simoncollister