Archive for 2013

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[ecrea] New book - The Routledge Companion to Advertising and Promotional Culture

Sat May 11 08:52:33 GMT 2013



BOOK ANNOUNCEMENT:

Matthew P. McAllister and Emily West have co-edited The Routledge Companion to Advertising and Promotional Culture (2013, Routledge).

The Routledge Companion to Advertising and Promotional Culture provides a guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

The book contains eight sections: Historical Perspectives; Political Economy; Globalization; Audiences as Labor, Consumers, Interpreters, Fans; Identities; Social Institutions; Everyday Life; and The Environment.

With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Contributors: Lee Ahern, Neil M. Alperstein, Robin Andersen, Melissa Aronczyk, Sarah Banet-Weiser, Jacqueline Botterill, Christopher Boulton, Christopher A. Chávez, Hong Cheng, Nicole S. Cohen, Colleen Connolly-Ahern, Gary Cross, Brooke Erin Duffy, Mara Einstein, Charlene Elliott, Sara M. Grimes, Jonathan Hardy, Christine Harold, Alison Hearn, Kwangmi Ko Kim, Chenjerai Kumanyika, Iain MacRury, Matthew P. McAllister, Richard K. Popp, Devon Powers, Juliet B. Schor, John Sinclair, Christina Spurgeon, Ashli Quesinberry Stokes, Inger L. Stole, Joseph Turow, Jamie Warner, and Emily West.


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