[ecrea] Call for Chapters: Cultural Perspectives on the Entertainment Industry

Call for Chapters



“Cultural Perspectives on the Entertainment Industry:

Communication, Media, and Societal Impacts”



Editors :Dr. R. Gulay Ozturk (Istanbul Commerce University, Turkey)

Proposals Submission Deadline: May 30, 2013

Full Chapters Due: September 30, 2013

Submission Date: January 15, 2014

For release in the Advances in Multimedia and Interactive Technologies 
(AMIT) Book Series.

Link: http://www.igi-global.com/publish/call-for-papers/call-details/996



Introduction

The fast development in technology, having a new product marketed every 
day, and the increase in our options push us to work harder in order to 
get what we desire. In the end of this intense work, the reward that we 
can give to ourselves is efficient and entertaining leisure time. In the 
21st century, capitalism defines and fills the “leisure time” of mankind 
by buying this time via “entertainment” tools and actions which have 
become almost the biggest industry in the world in such a way that 
creates a common (universal) “entertainment culture.” This definition is 
intended for consuming entertainment due to the dynamics of capitalism. 
Consumption of entertainment causes nonsatisfaction of desire created 
towards entertainment and a will of consuming again and again as a 
result of generated sensual emptiness. The transformations that the 
concept of entertainment faced throughout history are also a significant 
indication of the changes in the community. Since the Ancient Greek 
period, in which labour was underestimated and entertainment drew the 
line between slaves and masters, changes in society and entertainment 
followed parallel routes. In the 17th century, individual entertainment 
was freed from the rules of religion; art materialized and gained a 
deceptive dimension for the audience. In the modernization period, a 
redetermination of entertainment life according to the Western norms 
affected the social life from several aspects, such as the position of 
women companionships, behaviors, and so forth. Finally, the concept of 
entertainment started to be accepted as a mandatory activity and staying 
out of it is perceived as an oddity. Mixing work and play became the 
part of business relations. In other words, in the late capitalism age, 
entertainment is an extension of work, and in order to cope with the 
mechanical business life, people seek entertainment. On the other hand, 
entertainment promises escape routes from thinking and an automated 
manufacturing process. Furthermore, at the beginning of the 20th 
century, communications and technology tools, globalizations, and 
marketing applications changed a major form of entertainment so that a 
new entertainment culture came up in the world. This study provides a 
review (as positivist and critical) of the academic and popular 
literature on the relationship between communications, technology, 
culture, marketing, and entertainment practices in the world. 
Additionally, the book explores the impact of communication technologies 
and globalizations on entertainment applications of different cultures.

Objective of the Book

This study discusses the "entertainment concept" in terms of 
communications, culture, marketing, and technology. Entertainment as an 
industry has shown steady growth since P.T. Barnum's day. Today, the 
sense of entertainment of target audiences has changed by globalization 
and new communication technologies. Therefore, we aim to present the 
changing of entertainment from the point of different disciplines 
(communications, culture, marketing, and technology). Thus, this book 
has both critical and positivist approaches.

This book aims to present the change of entertainment concept in the 
world and Turkey. However, this study covers a lot of disciplines 
(communication, marketing, culture and technology, etc.) and different 
research methods (an experimental, quantitative, qualitative research, 
etc.). This study will also explain implications and the interaction of 
a changed sense of entertainment in terms of communications, culture, 
marketing, and technology.

Target Audience

The target audience of this book is graduate, undergraduate, and 
advanced level students; as well as researchers, academicians, 
professionals and practitioners, scientists; and executive managers of 
marketing, communications, culture, and research companies.

Recommended topics include, but are not limited to, the following:

•Entertainment in terms of different perspectives

•Entertainment culture in the world

•Entertainment culture in Turkey

•Entertainment industries

•Evolution of entertainment

•Entertainment and cultural studies (Central, Eastern, And Western 
European countries, USA, Africa, Middle East countries, Far Eastern 
countries, Asian countries, etc.)

•The effects of globalization on entertainment

•Traditional communications tools and entertainment: Radio, TV, press, 
magazine, novel, cinema, etc.

•New communications technologies and entertainment: Internet, 
mobile/mobile phones, virtual worlds, social networks, etc.

•Entertainment and technological applications

•Entertainment marketing

•Entertainment and advertising

•Entertainment and public relations

• Entertainment and branding

•Entertainment and consumer

•Entertainment and games

•Entertainment and art

•Consumerist society and entertainment

•Critical approaches and entertainment

•Positivist approaches and entertainment

•Quantitative studies and entertainment

•Qualitative studies and entertainment

•Experimental studies and entertainment



Submission Procedure

Researchers and practitioners are invited to submit on or before May 30, 
2013, a 2-3 page chapter proposal clearly explaining the mission and 
concerns of his or her proposed chapter. Authors of accepted proposals 
will be notified by June 30, 2013 about the status of their proposals 
and sent chapter guidelines. Full chapters are expected to be submitted 
by September 30, 2013. All submitted chapters will be reviewed on a 
double-blind review basis. Contributors may also be requested to serve 
as reviewers for this project.

Important Dates

May 30, 2013: Proposal Submission Deadline

June 30, 2013: Notification of Acceptance

September 30, 2013: Full Chapter Submission

November 15, 2013: Review Results Returned

January 15, 2014: Submission of Final Chapter

March 31, 2014: Final Deadline



Inquiries and submissions can be forwarded electronically (Word document):



Assistant Prof. Dr. R.Gulay Ozturk

Department of Public Relations

Istanbul Commerce University

Phone: +90 212 314 41 00

E-Mail: (gulay /at/ ticaret.edu.tr); (rosemoon1981 /at/ gmail.com)









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