[ecrea] Doctoral Scholarship in Arts Programming

Funded PhD Award: The Future of Arts Programming in a Multiplatform 
Digital Market

The University of South Wales is offering financial support for a home 
or EU student to undertake a PhD in the above topic beginning this 
academic year. Bursaries (not inclusive of fees) are £15,000 per year 
available for up to 3 years of study. Deadline for applications: 31st 
May 2013.

Based at the School for Creative and Cultural Industries in Cardiff city 
centre, and as part of the faculty’s continuing interest in cultures of 
creative production, the supervisory team (Dr Caitriona Noonan, Lecturer 
in Media, Culture and Communications and Professor Richard Hand, 
Professor in Theatre and Media Drama) wish to recruit a suitably 
qualified PhD candidate to investigate the future of arts programming on 
television and/or radio, and more broadly public service broadcasting, 
in a multiplatform age.



Arts programming has traditionally been viewed as an important part of 
broadcasting’s social responsibility. However, despite some successful 
attempts to broaden the appeal of this genre, it was recently announced 
that arts programming was one of the hardest hit in relation to cuts on 
production, with spending down 15% amongst the UK’s terrestrial channels.



The focus will be on the ways in which the concept of public service 
broadcasting, as articulated through arts programming, is negotiated 
within the practices of media professionals; in particular how their 
norms, values and routines condition the production of this programming 
and how these are evolving in an era of niche channelling and 
multiplatform provision. It will also locate these shifts within wider 
industry tensions and trends (e.g. international co-productions, 
overseas sales, use of celebrities and popular formats, etc).



The specific nature of the thesis can be defined further by the 
recipient’s own interests and suggestions for comparative international 
studies, case studies and methodological approaches are welcome. 
Knowledge of UK broadcasting would be an advantage and the ideal 
candidate will be familiar with a range of qualitative data collection 
methods including interviewing and textual analysis.



Any questions about this project can be directed to 
(caitriona.noonan /at/ southwales.ac.uk) Application forms are available on 
http://office.research.glam.ac.uk/culcre/ and should be returned 
directly to Dr Louise Bright (researchoffice /at/ southwales.ac.uk) by no later 
than the 31st May 2013.




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