[ecrea] COST Transmedia Output: Inkception - The Participatory Turn in the Publishing Sphere

New output of the COST Action IS0906 Transforming Audiences, 
Transforming Societies:

Inkception - The Participatory Turn in the Publishing Sphere

Abstract:

This is not a normal screening. This is a screening of transmedia essays.

To disseminate the findings and outputs from WG2 Audience Interactivity 
and Participation to a wider audience, and to experiment an innovative 
pedagogical approach of teaching the concepts and practices related to 
media convergence and transmedia, Yuwei Lin worked with her first-year 
undergraduate students in the School of Arts and Media at the University 
of Salford (UK) to deliver a transmedia essay, which should be a video 
or an audio transcript of one of the two following academic papers 
written by WG2 members of the COST Action:

Carpentier, N. (2011). The concept of participation – If they have 
access and interact, do they really participate? CM: Communication 
Management Quarterly, 21, pp. 13-36.
Pasquali, F. (2011). The participatory turn in the publishing industry: 
Rhetorics and practices. CM: Communication Management Quarterly, 21, pp. 
203-220.

Essentially, the assignment was about turning a complex academic paper 
into an accessible and entertaining short video or audio. To produce 
this transmedia essay, students needed to read and comprehend the paper, 
and then transcribe and/or translate it into a 5-minute video or audio 
article.

The students decided what genre the video or audio recording was going 
to be – may it be a drama, a comedy, a talk show, an animation, an 
interview, a documentary or mockumentary.

The project took place on Semester 1 2012-13 (Oct 2012 – Jan 2013) and 
had engaged 138 Salford students and 26 transmedia essays were 
materialised. Nico Carpentier visited the University of Salford on 29 
November 2012 to give a guest lecture (and a repeated one) to the 
students, and provided feedback to the students' ongoing work. This 
session will showcase the top-quality student work resulting from this 
exercise carefully and collectively chosen by Nico, Francesca, Greg (my 
teaching assistant) and myself.

The film is released under Creative Commons 
Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) and 
is available at http://youtu.be/iX7YpDgriE8

To satisfy your curiosity, a trailer is at http://vimeo.com/64148099

The project was supported by the COST Action IS0906 Transforming 
Audiences, Transforming Societies 
(http://www.cost-transforming-audiences.eu)

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