[ecrea] Call for Papers: Focus Issue on Multi-Platform Strategies

Call for Papers
Focus Issue on Multi-Platform Strategies

The International Journal on Media Management

Publication of the Institute for Media and Communications Management

Many media organizations have responded to digital convergence and the 
growth of the Internet by migrating towards a multi-platform approach to 
production and distribution of content. But what a multi-platform 
strategy actually entails in terms of the sorts of media products and 
services being supplied, the combination of delivery platforms being 
used, the nature of the economic opportunities being pursued and the 
level of investment and experimentation involved varies widely. 
Likewise, the extent to which the migration of media companies towards 
multi-platform production and distribution has engendered improvements 
in the management and cost-effective exploitation of media resources 
appears to vary from any one firm, sector and region to another.

Specific topics of relevance to this special issue and upon which the 
editors invite submissions based on empirical research include:

    * How multi-platform strategies are changing editorial approaches 
to production and/or distribution across the media and in specific 
sectors such as print and video/television;
    * The ways in which a multi-platform approach affects changes in 
the organization of work or in distribution of resources by media firms;
    * The opportunities created by distribution across multiple digital 
platforms to understand and serve audience demands more effectively and 
how audience demands is measured;
    * The technological, managerial and regulatory challenges 
surrounding multi-platform delivery;
    * The impact of multi-platform strategies on the nature of media 
content and on diversity and policy questions that might arise in 
consequence.

Authors are encouraged to submit their work for consideration via the 
journal's online submission system http://mc.manuscriptcentral.com/hijm. 
For full submission details, please go to the journal's home page 
http://www.mediajournal.com and click on "About - Submissions".

Submission Deadline: June 15, 2013

You are also welcome to express the intention to submit by sending an 
email to (jmm-journal /at/ unsig.ch) by June 1, 2013. The expression of 
interest is completely optional and does not constrain the submission of 
manuscripts.



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EDITORS

Bozena I. Mierzejewska, Fordham University

Dan Shaver, Elon University

SUBSCRIBE
Volume 15, 2013






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