[ecrea] CFP - Children's Media Conference, Sheffield July 2013 - 4-5 July

Children’s Media Conference

  RESEARCH STRAND 2013
   ‘CALL FOR PAPERS’



Introduction:

The Research Strand of the Children’s Media Conference (CMC) is a 
crucially important and popular part of this annual event, which 
attracts over 800 children’s media professionals to Sheffield every 
year.  The Conference takes place from the 3rd to the 5th July in 2013. 
www.thechildrensmediaconference.com 
<http://www.thechildrensmediaconference.com>
The content shared during the research sessions is always eagerly 
anticipated by delegates and the research strand’s role is to provide 
valuable insights and thought provoking research to the children’s media 
community.  The research presented may also be incorporated into other 
conference sessions as appropriate, to disseminate it more widely, and 
to inform discussions on a variety of topics.
The wide variety of topics discussed and the range of types of 
presentation at the Conference can be seen in last year’s programme: 
www.thechildrensmediaconference.com/schedule/ 
<http://www.thechildrensmediaconference.com/schedule/>
The CMC Research Advisory Sub-Committee is delighted to announce this 
year’s call for papers to be presented at the 2013 Children’s Media 
Conference in Sheffield on the 4th and 5th July.

Broad Themes:
The Conference theme for 2013 is “Are we there yet?” The theme reflects 
the dramatic pace of evolution within the industry and children’s lives 
over the conferences’ 10 year history and, especially, asks us to 
consider evolution still to come. Although not all sessions may address 
this theme, all presenters and producers will be asked to consider how 
they can make their content relevant to it.
We are open to submissions relating to children aged 0-14 years of age. 
Some areas which could be considered are;
-       Up- to- date findings regarding children’s behaviour, media 
consumption, opinions, interests and aspirations, connected with media use.
-       Exploration of how the media forms children’s opinions
-       The role of the media in children’s lives and current trends in 
kid’s behaviour and use of media
-       Future Projections regarding children’s media, technology usage 
and consumption
-       Looking ahead and exploring what we have to consider around 
co-viewing across any media platform and how it might be changing in 
the       future
-       Exploration of second screen activity by children and young people
-       Exploration of habits and preference in the VOD sphere, 
especially on YouTube
-       Exploration of accessing video, social activity and gaming on 
mobile devices
-       Commercial data which can be shared is highly valued at the 
conference as few delegates have easy access to it –
-  What does success look like in the business of content production or 
distribution?
-  What are the market shares amongst the key brands?
-  How are sectors growing or changing?
-  What categories of content are trending?
-  Which age groups are well served, commercially important, or underserved?
Note these are merely ideas and suggestions.  The list is not meant to 
be prescriptive and we are keen to hear your thoughts of suitable, 
relevant and thought-provoking content which can be shared.

Submission Criteria
Over the years we have been able to identify the types of sessions which 
achieve the most success with the audience at the conference. Below is 
an outline of the submissions considerations we ask of our research 
agencies and academics and where possible your submissions should 
reflect the following;

    * Relevance to the audience (please look at the delegate guide from 
last year to give you an impression of the wide range of delegates who 
attend CMC): 
www.thechildrensmediaconference.com/wp-content/uploads/2012/07/Delegate-List-2012.pdf 
<http://www.thechildrensmediaconference.com/wp-content/uploads/2012/07/Delegate-List-2012.pdf>
    * An emphasis on findings, not methodology (this is the key to a 
successful presentation).  Each research session last only 30 minutes, 
presentations need to move directly to “value added”
    * Clear and concise action points for the audience to take away and 
be able to use from the research
    * Long-term research which enables us to understand the past better 
and explore and project the future better
    * Wide research which brings good statistical evidence to bear and 
provides a good basis for market understanding
    * Fresh insights which are relevant to today’s children’s media 
landscape
    * A unique angle/area which has not yet been explored
    *

For the purposes of contrast please see all the sessions headed 
“Research” in last year’s programme: 
www.thechildrensmediaconference.com/sessions/ 
<http://www.thechildrensmediaconference.com/sessions/>
NB Research sessions on Conference Day 1 (Thursday) were repeated on Day 
2 (Friday)

Submission Process and Deadlines:

   1. Please submit a 600-word abstract detailing your proposed 
research topic including where appropriate objectives, methods and 
potential outcomes.
   2. Submit your entry to Jacqui Wells, CMC Administrator, at the 
following email address (office /at/ thechildrensmediaconference.com) 
<mailto:(office /at/ thechildrensmediaconference.com)> by Friday 15th March 2013.
   3. Submissions will be reviewed by the CMC Research Advisory 
Sub-Committee. The committee members are from a variety of backgrounds; 
Research industry, academia, client-side and agencies. Successful 
applicants will be notified by 15th April 2013.
   4. If you are selected, your final presentation will be required by 
Friday 24th May. This is to allow the producers to identify any other 
sessions that the research content may be further utilised. This will 
increase the coverage your research session will have across the conference.
   5. Research sessions will take place on Thursday 4th July – through 
the day, and will all be repeated to maximise their potential audience, 
on Friday 5th July.


Key Dates - 2013
                  Proposals to be received 
by                                         Friday 15th March
                  Successful Applicants notified 
by                                Friday 15th April
                  Final Presentations 
submitted                                      Friday 24th May
                  Presentations at 
Conference                                         Thursday 4th and 
Friday 5th July

Notes
If possible, given commercial constraints, we will seek to publish the 
presentations and associated video etc. on the CMC website immediately 
after the conference.  Please indicate in your proposal if elements, or 
all of, your planned presentation will not be suitable for this.
The CMC PR agency Franklin Rae will be seeking new research which 
stimulates press interest in the run-up to the Conference.  Again it is 
important for us to know if your research is embargoed or should not be 
featured in this way.
It is your responsibility to clear with research subjects and partners 
your right to present the research at the conference (and if possible 
online) and to clear all content in your presentation for display at the 
conference to a live audience.

For further clarification please email:
Shazia Ali (Producer, CMC Research Strand 2013) 
(shazia /at/ mintresearch.co.uk) <mailto:(shazia /at/ mintresearch.co.uk)>
Btisam Belola (Producer, CMC Research Strand 2013) (Btisam /at/ bbri.co.uk) 
<mailto:(Btisam /at/ bbri.co.uk)>



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