[ecrea] cfp - Branding in a digital world

CfP

Extended Deadline

1st of March 2013

Branding in a digital world
Advertising Research TWG
ECREA Symposium 4th-5th of July 2013 | Pompeu Fabra University Barcelona

Call

In western media systems that have become increasingly complex brands 
play a pivotal role in advertising communication - be it in advertising 
for commodities, political parties or for the media themselves. Brands 
reduce complexity, they are a common point of reference for suppliers 
and consumers, they integrate multi-channel campaigns, put lifestyles in 
a nutshell, attract attention, and effect sales. The symposium addresses 
research areas, ranging from advertising communicators, media, messages, 
to audiences, and effects. What are the challenges of branding 
communication in the 21st century? What might be the USP of 
communication and media scholars’ advertising research? How do brands 
affect the self-perception of consumers (e.g. their body image and 
attractiveness)? What are appropriate theoretical and methodological 
approaches to analyse semiotically thick and emotionally charged brands? 
What are effect-interrelations in multichannel branding campaigns? In 
order to give an overview over the wide variety of advertising research 
in Europe the TWG welcomes contributions from many different 
perspectives. Empirical and theoretical work is welcome as well as 
methodological, historical or critical approaches to advertising research.



Guidelines for Contributions

This symposium will consider papers in form of abstracts for double 
blind peer reviews. The conference also welcomes panel proposals 
consisting of 4 presentations.



Authors should provide a 500-words abstract for a single paper proposal. 
Please note the author names and affiliations on an extra cover sheet 
followed by an anonymised abstract page.

In all cases the panel proposals should consist of a panel abstract (500 
words), in combination with abstracts for each of the individual 
presentations (500 words). Complete panel proposals only – consisting of 
4 papers and a panel abstract – are considered for presentation. No more 
or less than 4 presentations should form a panel proposal. The proposals 
should indicate a panel chair or respondent.



All contributions should be submitted electronically in Microsoft Word, 
Rich Text Format, or PDF format to:



(conference /at/ advertising-research.org)



Submitted abstracts preferably conform to APA 6th reference style. The 
conference language is English.





Important Dates

Extended submission deadline for abstracts (paper and panel proposals): 
1st of March 2013, 24.00 CET



Notification of acceptance (paper and panel proposals): 22nd of March 2013



Conference
Registration and Reception 3rd of July 2013 Conference Days: 4th -5th of 
July 2013




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