[ecrea] Girlfriends and Postfeminist Sisterhood; new book on postfeminist popular culture by Alison Winch

You may be interested in this new book, Girlfriends and Postfeminist Sisterhood by Alison Winch.

> From Mean Girl to BFF, Girlfriends and Postfeminist Sisterhood explores female sociality in postfeminist popular culture.

Focusing on a range of media forms, including film, magazines, conduct books, TV and digital networking sites, Alison Winch reveals the ways in which friendships are increasingly encouraged to be strategic. Girlfriendship is examined as an affective social relation where slut-shamers, frenemies and bridezillas bond by controlling each other's body image through a 'girlfriend gaze'. Through a combination of psychosociological theory and media analysis, this book offers a complex understanding of patriarchy, by looking at how neoliberalism penetrates the intimate relations between women.

http://us.macmillan.com/girlfriendsandpostfeministsisterhood/AlisonWinch

Alison Winch explores the deep and complex emotions involved in female friendships and how these are exploited by brands, television formats and film narratives to tie us into a competitive and unequal consumer culture. By recognising the source of negative as well as positive emotions between women, a more effective political movement could be achieved to counteract this exploitation, she suggests. The book expertly updates and builds on postfeminist scholarly research through close attention to recent popular culture. It makes a compelling argument, challenging established assumptions about the way girls and women are portrayed and how we, in turn, respond.
Jane Arthurs, Middlesex University, UK



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