[ecrea] watch the opening ceremony of the future of us-chinese media communication and public diplomacy in a post-crisis world, august 2011

The 4th International Forum on PR and Advertising


“THE FUTURE OF US-CHINESE MEDIA COMMUNICATION AND PUBLIC DIPLOMACY IN A
POST-CRISIS WORLD”



University of Massachusetts, Amherst

23-25 August 2011



Session: Opening Ceremony ?????

http://www.youtube.com/watch?v=3SGs4Bp0zzo&feature=g-all-u



Chair: Prof. Ernest May, President of UMass Faculty Senate



- Senator Stan Rosenberg, Massachusetts State (Interpreter: Xiaolei Gu)



- Prof. CC Lee, Head, Department of Media and Communication, City
University of Hong Kong

- Vice Dean Xianhong Chen, School of Journalism and Information
Communication, Huazhong University of Science and Technology, Wuhan

- Prof Jan Servaes, UNESCO Chair in Communication for Sustainable Social
Change, University of Massachusetts



Session: The opinion of the public

http://www.youtube.com/watch?v=mBwmmnUxJ9g&feature=relmfu





Chairs: Verity Norman and Song Shi, University of Massachusetts



- Wang Zhenzhen, Chu Jianxun &Wang Pianpian, City University of Hong
Kong & University of Science and Technology of China, Hefei: An Initial
Extension of Situational Crisis Communication Theory to Government
Sector: How do Public Think of Chinese Government in Water Pollution Crisis

- Ding Guilan, Zhongnan University of Economics and Law: Research on the
Perception of Chinese Young Generation of Sino-US Relations.

- Hang Libin, Donghua University: A Cultural Discourse Analysis of the
Chongqing Conference Event

- Huailin Chen, University of Macau, Olympic Medals Promote Whose
Country Image? An Analysis of Olympic Medal Ranking and Chinese
Audiences’ Estimation

For more information, go to:

http://www.csschange.org/content/4th-international-forum-public-relations-advertising


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