[ecrea] CFP: Crossmedia Innovations

CALL FOR PAPERS

Edited book: "Crossmedia Innovations: Texts, Markets, Institutions, Educati=
on"

Editors: Dr. Indrek Ibrus (Tallinn University), Dr. Carlos A. Scolari
(University Pompeu Fabra, Barcelona)

To be published by Peter Lang

The book is supported by First Motion consortium (see:
http://www.firstmotion.eu), which is an EU funded initiative aimed at
supporting the audiovisual industries in innovating with crossmedia
output. The focus of the edited book will be on how crossmedia output
constitutes and effects many of the most central innovations in modern
media industries. The book will trace what are the innovative
crossmedia forms like, what are the innovative institutional forms of
production, how are the markets changing relatedly, and, lastly, what
are the new ways of educating industry professionals to produce and
innovate crossmedia output. By encompassing all these interrelated
aspects the book is envisioned to offer a holistic take of the role of
crossmedia output in innovating the modern media industries, markets
and culture.

The rationale of the book relies on the recognition that
digitalisation and convergence of existing media platforms into
seamless networks of devices and platforms across which increasingly
sophisticated and multimodal forms of content can travel has created
an historically unprecedented situation for the media industries.
Their content can be consumed on a variety of platforms creating new
opportunities for establishing contacts with audiences. Hence,
crossmedia content is increasingly a priority for broadcasters (Erdal
2009; Evans 2011; Perryman 2008; Villa 2010). Similarly, =91Transmedia
Producer=92 is the newest addition to the recognised professions by the
Producers Guild of America. Such developments indicate how much hope
the industry invests into crossmedia as constituting the core
innovation strategy for media institutions (Bechmann 2007; Bolin 2007;
Dena 2009; Jenkins 2006). The aim of the proposed book will be to
critically investigate the nature of such innovations from a variety
of perspectives.

We expect 800 words abstracts that are responsive to one of the
following sub-themes of the book:

- Crossmedia innovations: textual (analyses and conceptualisations of
innovative crossmedia forms and narratives how are textual forms
innovated?).
- Crossmedia innovations: economic (the economic gains and challenges
that relate to crossmedia strategies and output; branding; the
politicial economy of crossmedia).
- Crossmedia innovations: organisational (analyses of the ways how
different kinds of media institutions are reorganising themselves and
innovating their practices for the crossmedia output).
- Crossmedia innovations: pedagogical (how to teach crossmedia
production or transmedia storytelling, relevant case studies).

Please add 100 words biographical note to the abstract. Please send
the abstracts as email-attachments to the following address:
(crossmedia /at/ tlu.ee). In case of any questions please contact Indrek
Ibrus on the following email: (indrek.ibrus /at/ tlu.ee).

DEADLINES:
- Deadline for 800 words abstracts: September 20, 2011
- Invitation notifications sent to authors: October 15, 2011
- Deadline for completed manuscripts (6000 words): February 29, 2012
- Acceptance letters sent to authors: May 31, 2012

Dr Indrek Ibrus
Lecturer of media innovation and creative industries
Head of Crossmedia Production MA Programme
Tallinn University Baltic Film and Media School
S=FCtiste tee 21, 13419 Tallinn, Estonia
Mob: +372-56978885
BFM website: www.bfm.ee
Personal research website: www.mediainnovation.eu


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