[ecrea] Market Research in the Mobile World 2010 (MRMW2010)

>Market Research in the Mobile World 2010 (MRMW2010)
>Leveraging mobile platforms to enhance qualitative & quantitative research
>2-3 Dec, 2010, Berlin
>
>We are pleased to announce that the International conference on Market
>Research in the Mobile World will be held on the 2 & 3 Dec 2010 in Berlin.
>This highly interactive event will bring together top researchers and
>practitoners to discuss new challenges and opportunities of leveraging
>mobile platforms for enhancing qualitative and quantitative research. Event
>Link: http://www.merlien.org/upcoming-events/mrmw2010.html
>
>The conference format will consist of submitted (reviewed) presentations,
>brainstorming workshops and invited keynote presentations. As with past
>events, this conference will provide excellent opportunities for
>participants to network with peers.
>
>*Highlights of the conference include keynote speeches from Siamack Salari,
>Founder - EverydayLives and Gordon Morris, Global Insights Manager - Sony
>Ericsson. Topics that will be discussed include:*
>=E2=80=A2 Discussing the future of mobile technologies and its implications=
>  on
>market research
>=E2=80=A2 Mobilising online qualitative research via smart phones: what are=
>  the pros
>and cons
>=E2=80=A2 Using mobile ethnography for consumer insights: what are the lear=
>nings and
>risks?
>=E2=80=A2 Generating actionable insights through leveraging mobile technolo=
>gies
>=E2=80=A2 Developing successful strategies to plan, implement and report mo=
>bile
>research studies
>=E2=80=A2 Using smart phones for extracting insights from online research
>communities
>=E2=80=A2 Using mobile phones to determine what really drives customer sati=
>sfaction
>and behaviour
>=E2=80=A2 Exploring the application of qualitative & quantitative methods a=
>cross
>mobile platforms
>
>*Mobile research pioneers and experts willing to share their expertise
>include:*
>Gordon Morris - Global Insights Manager - Sony Ericsson
>Ian Ralph - Divisional Director, Business & Technology - GfK Group
>Paul Roberts - Managing Director, Customers and Employee Experience -
>BrainJuicer
>Felicia G. Lassk - Associate Professor of Marketing - Northeastern
>University
>Dianne Gardiner - Managing Director - Latitude Insights
>Steve August - Chief Executive Officer - Revelation
>Siamack Salari - Founder & Partner - EverydayLives International
>Shamsu Bhaidani - Chief Executive Officer - FocusForums
>Scott Dodgson - Director - Research, Insight, Consulting - SKOPOS
>Malte Friedrich-Freksa - Head of Market Research - YOC AG
>
>Take advantage of this unique opportunity to discuss best practices with
>your peers in a friendly networking environment.
>
>To benefit from 20% discount, please register online before 22 Oct 2010
>using the URL below: http://mobile.eventbee.com/discount?code=3Dwazuri20
>
>Please note that limited number of partial scholarships are available for
>students. Kindly visit our event website for more info.
>
>Please forward this mail to your friends or colleagues who may benefit from
>attending this conference.
>
>Kind Regards,
>Jasper Lim
>Conference Director, Merlien Institute
>Tel: +31 6 34345901
>http://www.merlien.org
>Email: (jasper /at/ merlien.org)
>

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