[ecrea] Call for Papers: A Book on Advertising and Reality

>Call for Papers: A Book on Advertising and Reality
>
>Title: Advertising and Reality: A Global Look on life in Commercials
>
>Under Contract with: Continuum (Expected publication date  Fall 2012)
>
>Editor: Amir Hetsroni (School of Communication  
>Ariel University Center, Israel).
>
>
>
>This book, under contract with Continuum, aims 
>to offer an extensive peak at the way our life 
>is represented in advertising. For that purpose, 
>a call is made here to mass media scholars, 
>advertising researchers, marketing experts and 
>social science academics from all over the world 
>to offer contributions that shed light on the 
>way human life is represented in commercials and 
>the potential effects of this representation.
>
>
>
>The approach of this collection is 
>social-scientific. This means that empirical 
>studies, literature reviews and theoretical 
>entries are all welcome - as long as they are 
>positivistic in the manner of knowledge pursual. 
>Purely polemic-critical articles and manuscripts 
>that purportedly "prove" claims by relying on 
>non-representative samples will not be 
>considered. However, the examination of any 
>advertising channel (broadcast, print, digital 
>etc.) is welcome, and cross-cultural studies are 
>particularly encouraged, as one of the book's 
>objectives is portraying the way modern life 
>looks like in the most popular form of marketing communication worldwide.
>
>
>
>Contributions can be of two types: (a) direct 
>examination of the representation of reality in 
>advertising; (b) related effects and theories.
>
>Contributions of the first type are, in most 
>cases, expected to be content analyses, or 
>extensive reviews of existing research, or a 
>combination of the two. Preference will be given 
>to submissions that analyze new data. Here are 
>some suggested topics. Authors are welcome to come up with additional ideas:
>
>·        Families in advertising
>
>·        Children in advertising
>
>·        Work and leisure in advertising
>
>·        Gender roles in advertising
>
>·        Objectionable content in advertising (sex and violence)
>
>·        Minorities in advertising
>
>·        Risky behavior in advertising (e.g. drunk driving)
>
>·        Health, diseases and death in advertising
>
>·        Eating and drinking and their 
>aftermath: Food and body figure in advertisements
>
>·        Age and ageing in advertising
>
>·        Physical and man-made scenery in advertising
>
>·        Love and romance in advertising
>
>
>
>
>
>Contributions of the second type are expected be 
>surveys/experiments, or extensive reviews of 
>existing research, or a combination of the two 
>(with preference given to submissions that 
>analyze new data). Content wise, the papers should engage in:
>
>·        Cross-Cultural differences in presenting everyday life in advertising
>
>·        Immediate and non-immediate effects of 
>reality representation in advertising 
>(emphasizing in particular non-commercial effects)
>
>·        Theoretical accounts of reality 
>representation in advertising: Application of 
>schools such as cultivation, priming etc.
>
>
>
>
>
>The deadline for extended abstract submission 
>(three to four pages long) is: October 1st, 2010.
>
>The abstract should consist of a purpose 
>statement for the proposed paper, theoretical 
>framework(s), method(s) of analysis, major 
>findings (of previous studies) and expected 
>results (for new studies), scholarly 
>contribution, public appeal/applied implications 
>(if existing) and a short biographical sketch of 
>the author(s). Please note that  as in almost 
>any academic collection  acceptance is a based 
>on merit, editorial needs and submissions 
>supply. Since some of the suggested topics would 
>likely yield a larger number of submissions  
>the chances of having a paper on one of the more 
>popular topics accepted are lower. Authors are 
>welcome to send in more than one abstract, but 
>no more than one chapter per author will be included in the book.
>
>
>
>Notification of acceptance/rejection and 
>invitations to submit complete papers (5,000 to 
>12,000 words, APA style) will be made on or before November 15th , 2010.
>
>
>
>The complete papers due date is March 1st , 2011.
>
>
>
>The book will go to print towards the end of the 
>summer of 2011. Rigorous review will be 
>performed and revisions are likely to be required throughout the process.
>
>
>
>Please send submissions, inquires and proposals to:
>
>Professor Amir Hetsroni
>
>School of Communication
>
>Ariel University Center, Israel

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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New Book:
Trans-Reality Television
The Transgression of Reality, Genre, Politics, and Audience.
Lexington. (Sofie Van Bauwel & Nico Carpentier eds.)
http://www.lexingtonbooks.com/Catalog/SingleBook.shtml?command=Search&db=^DB/CATALOG.db&eqSKUdata=0739131885
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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