[ecrea] GMF 2010 with more than 50 panels and workshops

>With more than 50 events the Deutsche Welle 
>Global Media Forum continues its annual 
>successful international conference in 2010 from June 21-23
>One of the workshops chaired by the British 
>journalist and psychotherapist Mark Brayne sheds 
>light on the human side of climate change:
>
>It's about attitudes: Understanding and 
>reporting the psychology of climate change
>
>Mark's focus is on climate change, which he 
>regards as one of the biggest threats of the 
>century. "What sets humans apart from animals is 
>our awareness. It allows us to observe and take 
>note of what we are doing to our nest, the 
>Earth. At least in theory we have the chance to 
>precipitate change". In reality, though, Brayne 
>is extremely critical of the media's present 
>role. "Scientific studies tell us that our 
>civilization and population face doom within 
>just a few generations if we don't prevent 
>climate change. If you think about it, then I'm 
>sure - to put it plainly - that the media, in 
>their present form, are utterly overwhelmed by 
>this core task of the 21st century."
>
>That's not a good bill of faith that scientist 
>and journalist Mark Brayne issues to his former 
>professional colleagues. It's a stance that is 
>certain to stir up debate at the Deutsche Welle 
>Global Media Forum. Brayne will lead a workshop 
>focusing on the role played by the media in 
>climate change concerns from a psychological 
>perspective. Where unequivocal attitudes are 
>needed, he sees none. ·"Journalists are 
>ultimately no different than business people or 
>politicians when it comes to our inability to 
>find answers to the existential threat posed by 
>climate change and the exploitation of our 
>resources. We concern ourselves with immediate 
>needs and give in to our fleeting desires. 
>Meanwhile we are neglecting to secure our 
>long-term survival. As long as politicians, 
>economic leaders and voters have not really 
>understood how incredibly serious the situation 
>is", explains Brayne, he sees no hope for 
>change. "And what is our most powerful tool when 
>it comes to changing what people think? The 
>media! In our reports we must portray the 
>collapse as unavoidable. Paradoxically that 
>could be a chance to prevent it after all - 
>maybe." Mark Brayne, one of the many interesting 
>protagonists at this year's Deutsche Welle 
>Global Media Forum, will leave no one unmoved by his unambiguous attitude.
>
>****************************************************************************************** 
>
>
>Visit http://www.dw-gmf.de for the latest news 
>on climate change, program updates for the 
>Global Media Forum and information about new speakers and experts.
>
>Conference Secretariat
>Deutsche Welle Global Media Forum
>Organisation: DW - MEDIA SERVICES GmbH
>Kurt-Schumacher-Str. 3
>53113 Bonn, Germany
>Phone: +49.228.429-2142
>Fax: +49.228.429-2140
>(gmf /at/ dw-world.de)
>http://www.dw-gmf.de
>
>The conference is co-hosted by the Foundation 
>for International Dialogue of the Savings Bank 
>in Bonn and supported by the German Foreign 
>Office, the State Government of North-Rhine 
>Westphalia, the European Regional Development 
>Fund, the City of Bonn and Deutsche Post DHL.
>

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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