[ecrea] Communicating Green - Organizational Communication and Environment, Bruxelles, 18 and 19 November 2010

>Call for papers
>International scientific conference
>
>"COMMUNICATING GREEN - Organizational Communication and Environment:
>Evolution of Approaches and Change of Practices"
>
>Brussels, 18 and 19 November 2010
>
>Main Organisers:  Thierry Libaert, Andrea Catellani
>LASCO (Laboratory for the Analysis of Organisational Communication
>Systems), Université catholique de Louvain, Belgium
>
>The purpose of this international and multi-disciplinary conference is to
>explore organizational communication on environmental issues. The aim is
>to compare different scientific points of views. This comparison also
>intends to involve the contribution of professionals who are protagonists
>of this type of communication.
>
>Theoretic and critical dimension.
>
>It is evident that communication cannot limit itself to â¬Stransmit⬝ some
>environmental â¬Scontent⬝, just in order to improve the reputation of an
>organisation or to influence practices and cultural forms. Contact with
>the constellation of environmental values emphasises the instrumental
>nature (sometimes in the form of greenwashing) of this communication in
>its actual form. Therefore, this conference wants to explore the
>theoretical foundations, and the variants, of a possible â¬Sorganizational
>and business sustainable communication ecology⬝; which also includes
>deformations and instrumental uses of this type of communication.
>Transparency, dialogue, discussion and cooperation in sense construction
>between organisation and stakeholders are examples or this communicative
>ecology, which is the possible correlative term of the environmental
>ecology.
>A dimension that is closely connected to this first research axe is the
>one of the criteria useful to establish the environmental validity of
>organizational communication. The conference aims to analyse different
>ventures under way (in France, Belgium, Great Britain and other countries)
>to define, for example, the â¬Sgreenwashing⬝ phenomena in advertising. How
>to build effective criteria to identify and sanction non ethical and
>misleading communicational practices? Which contributions can the
>disciplines of information and communication studies bring to this issue?
>
>Phenomenological dimension.
>
>The conference wants to allow researches who are working on organisational
>environmental communication, especially related to companies and
>associations, to present their results, in order to establish an inventory
>of ongoing researches. Which rhetorical, discursive, narrative forms, and
>which forms of valorisation, are evoked, in texts addressed from the
>organisation to its differing public? Which tendencies emerge in the use
>of social networks and new interactive spaces, in relation to traditional
>media, when is it necessary to mobilise a specific stakeholder on
>environmental issues? How do environmental arguments influence the
>evolution of crisis and the reaction of different stakeholders? How does
>environmental communication influence the configuration of risks that can
>lead to a crisis, or that can influence its evolution?
>Most of all, the conference should find the means to verify relations
>between environmental values and other values constellations that are
>present in businesses discourse (first of all, economical efficiency). In
>this light, the conference wants to understand how organisational identity
>changes under the influence of the â¬Sgrand narrative⬝ on environment.
>
>Epistemological and methodological dimension
>
>Different disciplines and scientific approaches are implied in research on
>environmental communication of organisations. Semiotic, semio-pragmatic,
>mediologic, sociological approaches are implied (the latter in particular
>in the case of the works of the socio-pragmatic school of Luc Boltanski).
>More globally, qualitative approaches can contribute to the exploration of
>forms of mediation of organisational communicative strategies.
>Quantitative approaches can contribute to the validation of hypothesis on
>the relevance and the effects of environmental communication, in order to
>observe its impression on the public. Analysis of environmental
>communicative forms opens the way towards a reflection on the relevance of
>different research approaches.
>
>INFORMATION FOR APPLICANTS
>
>Papers propositions, in English or French, in the form of an abstract of
>max. 2000 characters, have to be sent to the organisers of the conference
>(Thierry Libaert, (thierry.libaert /at/ uclouvain.be) or Andrea Catellani,
>(andrea.catellani /at/ uclouvain.be)) BEFORE 15 MAY 2010.
>
>Propositions will be evaluated by the scientific committee. An answer to
>the applicants will be sent before 15 June 2010.
>
>The complete paper has to be sent to the organisers before 20 October 2010.
>
>Proceedings of the conference will be published in a special number of the
>scientific revue "Recherches en communication" (UCL), after a double-blind
>peer-review.
>
>Members of the scientific committee: Thierry Libaert (UCL), Andrea
>Catellani (UCL), Thierry De Smedt (UCL), François Lambotte (ULB), Jacques
>Walter (Metz), Jacquie Lâ¬"Etang (Stirling), Dominique Bourg (Lausanne),
>Gino Gramaccia (Bordeaux), Jordi Xifra (Barcelone), Valérie Swaen (UCL),
>Béatrice Jalenques-Vigouroux (Toulouse), Marc Lits (UCL), Françoise
>Bernard (Aix-Marseille I), Yves-Marie Abraham (HEC Montréal), Nicole
>d'Almeida (Paris IV), Frédérique Aït-Touati (Sciences Po Paris), Emanuele
>Invernizzi (Université IULM-Milan, EUPRERA), Ihlen Oyvind (BI Norwegian
>School of Management).
>
>Members of the organizing committee: Thierry Libaert (UCL), Andrea
>Catellani (UCL), Audrey Crucifix (UCL), François Heinderyckx (ULB),
>Christine Hambursin (UCL), Christine Donjean (UCL), Jean-Marie Pierlot
>(UCL), Nicolas Baygert (UCL).
>
>Confirmed speakers (provisional and partial list): Jean-Pascal van
>Ypersele (GIEC, UCL), Nicole D'Almeida (Paris-Sorbonne), Ihlen ÃÜyvind (BI
>Norwegian School of Management), Magda Pieczka (Queen Margaret university,
>Edinburgh), Gino Gramaccia (Bordeaux I), Valérie Swaen (UCL), Françoise
>Bernard (Aix-Marseille I), Solange Tremblay (Université du Québec,
>Montréal), Ujjef Communication et Entreprise (France).
>
>PRACTICAL INFORMATION
>
>Website: http://www.uclouvain.be/309350.html
>
>The conference will be held in Brussels, Belgium, on 18 and 19 November 2010.
>
>Address of the conference: IHECS (Institut des Hautes Etudes des
>Communications Sociales) - Rue de l'Etuve 58-60 - B-1000 Brussels, Belgium.
>Detailed information on the room, access and hotel possibilities will be
>given successively.
>
>THE CONFERENCE HAS BEEN DECLARED "ENERGY DAY" OF THE EUROPEAN COMMISSION
>(SUSTAINABLE ENERGY PROGRAM)
>
>The conference is organised with the help of:
>Bytheway Creacom (sponsor) - EUPRERA (European Association of Public
>Relations) - Hill & Knowlton - Interel - Ujjef Communication et Entreprise
>- CAP Conseil - ABCI (Association belge de communication interne) - 3C
>(Corporate Communication Community) - Communication publique Wallonie
>Bruxelles.
>
>
>--
>Andrea Catellani
>
>Chargé de cours - Full-time Lecturer
>
>Université Catholique de Louvain
>Faculté des Sciences Ã0conomiques, Sociales et Politiques
>Ecole de communication
>Ruelle de la Lanterne magique 14
>Louvain-la-Neuve B-1348
>
>Portable - Mobile Phone: +32 (0)487 62 46 14
>
>Téléphone fixe - Office Phone: +32 (0)10 47 27 63
>
>Fax: +32 (0)10 47 30 44
>
>Bâtiment - Building : Collège Leon Dupriez ; Ã0tage 01 ; Local E 105
>
>LASCO - Laboratoire d'Analyse des Systèmes de Communication des
>Organisations
>http://www.uclouvain.be/lasco.html

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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