*QUALITATIVE RESEARCH FOR **WEB** 2.0/3.0: THE **NEXT** **LEAP**!*
Tackling issues and opportunities of integrating Web 2.0/3.0 into
qualitative research
25 & 26 March 2010, Berlin
The qualitative research landscape has evolved dramatically since the
inception of Web 2.0/3.0. Researchers and practitioners can now perform
qualitative research using online communities (MROCs), focus groups, blogs,
ethnographies as well as on social networking platforms.
The international conference on Qualitative Research in Web 2.0/3.0
(QRWEB2010) will be held on the 25 & 26 March 2010 in Berlin. This unique
and highly interactive event will bring together top academics and industry
practitioners to discuss and brainstorm the latest online methodologies for
qualitative research.
Link to event website: http://www.merlien.org/upcoming-events/qrweb2010.htm=
l
*Programme highlights include:*
=C2=B7 Evaluating the rules and tools of qualitative research in Web
2.0/3.0
=C2=B7 Designing and executing successful large-scale online qualita=
tive
research studies
=C2=B7 Developing engaging online market research communities for
qualitative research
=C2=B7 Implementing successful qualitative research studies using so=
cial
media tools
=C2=B7 Understanding when to use online methods over traditional off=
line
methods
=C2=B7 Integrating Web 2.0/3.0 into traditional qualitative research=
: what
needs to be adapted?
=C2=B7 Discussing best practices in moderating online focus groups o=
n the
web
=C2=B7 Assessing ethical and practical dangers of research using soc=
ial
media
=C2=B7 Developing participant recruitment strategies: what are the
challenges and pitfalls?
=C2=B7 Assessing the validity of online qualitative research: what a=
re the
implications?
=C2=B7 Web 2.0 user-generated analysis and its contribution to quali=
tative
research methodology
=C2=B7 Keeping stakeholders engaged: how to keep clients and observe=
rs
involved in your online research
With thought leaders and experts in online qualitative research - Ray
Poynter (UK) - Silvana di Gregorio (UK) - Jeff Walkowski (US) - Jim Longo
(US) =E2=80=93 Bob Jeffery (UK) - Frank-Thomas Naether (DE) - Jerry van Lee=
uwen (NL)
- Ilka Kuhagen (DE), Guendalina Graffigna (IT) and many more...
Take advantage of this unique opportunity to discuss best practices with
your peers in an informal, highly interactive and fun networking
environment.
Organisations with representatives attending this conference include: LEGO
Group (US) - Yahoo! Middle-East - Aragon - NatCen (UK) - Itracks (US) -
University of London - University of Amsterdam - Open University UK - Empir=
e
State College (US) - University of Nottingham - Technical University Dresde=
n
(DE)
To register now, please visit:
http://www.merlien.org/upcoming-events/qrweb2010.html
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