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[ecrea] Seminar 4, Rethinking Youth Cultures in the Age of Global Media
Wed Jan 27 21:24:09 GMT 2010
Dear colleagues Apologies for cross-posting.
There are still a few places left at the fourth
seminar in the ESRC-funded series 'Rethinking
Youth Cultures in the Age of Global Media'. It
will be held in the Michael Young building,
Meeting Rooms 3 and 4, Open University in Milton
Keynes on Thursday 18th February, from 11.00
5.00. If you would like too come, please reply
to (youthculture /at/ ioe.ac.uk) as soon as possible,
letting us know whether you are interested in
Session 1, 2 or both (see below). The seminar
will be in two parts. Session 1: New directions
in youth culture research. (11-1pm) This session
will explore cutting edge research by new
scholars in the field. It will include
presentations from recently (or almost)
completed PhD students about their youth culture
work and how they are taking the field forwards.
It will also include a 'workshop' element for
current PhD students to share and discuss
approaches with other students and to engage
with some experienced researchers in this area,
including Professor Chris Griffin, Dr Rupa Huq
as well as the series organisers. If you are a
PhD student working in this area and would like
to attend (and /or present at) this session, we
would like you to send a one-page outline of
your work to be circulated in advance, covering
(for instance): your name, contact details,
institution, start and [proposed] end dates of
study, supervisors; title of PhD; research
questions and focus; methods, site of study,
etc; your main influences and theoretical
orientations; any key issues you would like to
share with others dilemmas, findingss, etc.
Please send it to Mary Jane Kehily
((m.j.kehily /at/ open.ac.uk)) and Sara Bragg
((s.g.bragg /at/ open.ac.uk)) before Feb 4th so that we
can compile and circulate them. Lunch (1
1.45pm, provided) Session 2: Youuth as a
consumer market (1.45-5pm) This session brings
together academics and market researchers to
focus on the issue of youth as consumers. It
will consider the changing ways in which youth
are conceptualised as a consumer market, both in
marketing practice and in market research,
discuss phenomena such as branding, promotion
and social media, and consider the globalised
strategies of media companies. Barbie Clarke:
Family Kids and Youth Research with Young
Consumers: What do we do, and how do we do it?
This presentation will look at the type of
clients commissioning market research with young
people, consider some brief case studies, and
focus on methods, contrasting old with new and
considering the ethics of these, particularly
on-line research. Barbie set up Family Kids and
Youth (www.kidsandyouth.com) with a small team
of researchers seven years ago. An international
youth researcher for over 20 years, she was
formerly Director of the Family division of GfK
NOP. She completed her PhD in child and
adolescent psychosocial development at the
University of Cambridge, Faculty of Education
last year, where her research has looked at
early adolescentsâ?? use of digital media.
Francesco dâ??Orazio: Face Group New
collaborative methods in youth research Face is
a research agency driven by co-creativity and
specializing in real-time research, online
communities, open innovation and open planning.
As Research Director, Francesco D'Orazio focuses
on real-time research, online communities,
crowdsourcing programs and increasingly on
applying gaming mechanics to the research
process. He holds a PhD in new media and
sociology and his research has mainly focused on
immersive media. The session will look at
collaborative methodologies in youth research
such as co-creation, crowdsourcing, netnography,
peer-to-peer and real-time research.
Particularly we will look at the role of social
media, game mechanics and the mobile web in
engaging youth audiences in market research
programs. DK: Media Snackers Youth and social
media Drawing on cross-sector models and
practical examples to illustrate the impact and
consequences of this new fluid media landscape,
DK will give an energetic and dynamic overview
of how social media has changed the game. DK is
the founder of MediaSnackers
(http://mediasnackers.com/). MediaSnackers was a
term he coined back in early 2006 whilst
describing what young people were doing with
media. Since that time, MediaSnackers has
delivered to four continents and to a
cross-sector group of clients. DK has an
educational background in communications and
media, plus a professional background in local
government. He is also the founder of 'Social
Media For Suits'
(http://socialmediaforsuits.com/), a
personalised mentoring for CEOs and executives
who want to understand and effectively use
social media, and the author of 'Zen And The
Heart Of Social Media', FREE to read online till
March 2010: http://bit.ly/7Ilgtg. Liz McFall:
Open University Response Liz McFall is Senior
Lecturer in Sociology at the Open University.
Her work is concerned with how markets are
'made', especially through advertising and other
promotional practices. She is the author of
Advertising: a cultural economy (Sage, 2004),
co-editor with Paul du Gay and Simon Carter of
Conduct: sociology and social worlds (Manchester
University Press 2008) and co-editor of the
Journal of Cultural Economy. She has published a
number of articles exploring commercial
promotion, of life assurance in particular, in
the nineteenth and early twentieth centuries and
is currently working on a new book exploring the
role of personal finance devices in 'Covering
Consumption' (forthcoming Routledge, 2011).
Places are limited! If you intend to come,
please reply to (youthculture /at/ ioe.ac.uk) as soon
as possible. We hope to see you there, David
Buckingham, Institute of Education Sara Bragg
and Mary Jane Kehily, Open University
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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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