ESRC/University of Exeter
Seminar Series â??Ethical Consumption in the UK 
and Europe: New Developments and New Challenges 
for Research, Policy and Practiceâ??
European Pathways to Ethical Consumption
15th November 2010, Scotland House, Brussels, Belgium
Confirmed Speakers
Necla Açık-Toprak (University of Manchester, 
UK), Eric Dewaele (Belgian Fair Trade 
Federation), Moctar Fall (World Fair Trade 
Organisation and Agroseed, Dakar, Senegal), 
Matthieu Gateau (Université de Bourgogne, 
France), Benjamin Huybrechts (Université de 
Liège, Belgium/Said Business School, Oxford, 
UK), Konstantinos Ioannidis (Panteion University 
of Athens, Greece), Carola Reintjes (World Fair 
Trade Organisation) Eleni Spyridaki (Emeis kai o 
Kosmos/Nuestro Mundo and Terra Verde, Heraklion 
and Khania, Greece), Patrick Schenk 
(Universität Zürich, Switzerland), Matthias Varul (University of Exeter, UK)
Outline
Fair Trade is a global movement, driven by 
campaign groups, alternative trading 
organisations and cooperatives all over the 
planet and coordinated by supra-national roof 
organisations such as the international 
Fairtrade Labelling Organisation (FLO) and the 
World Fair Trade Organisation (WFTO). But that 
does not mean it is a homogeneous movement. Even 
within Europe there are great differences in 
terms of how Fair Trade is promoted and 
marketed, how Fair Trade products are 
distributed and sold, how Fair Trade movements 
are organised, and, maybe most importantly, how 
many people are supporting Fair Trade and why. 
There is little comparative research on European 
approaches to Fair Trade, but there are strong 
indications that these differences are due to a 
wide range of factors, such as national 
political cultures, distinctive cultures of 
consumption, different colonial histories, 
specific developments in national Fair Trade 
movements and subsequent inner dynamics. The 
Seminar â??European Pathways to Ethical 
Consumptionâ?? will bring together practitioners 
and academic observers to discuss those 
country-specific differences, assess political, 
ethical and economic advantages and 
disadvantages of different approaches, and 
consider potentials of mutual learning. How can 
Fair Trade maintain its global identity and 
adapt to specific national contexts? Informed by 
contributions by international academics and 
practitioners this seminar will instill 
dialogues across European boundaries, foster 
links between practitioners, policy makers and research.
Programme
9:30 - 10:00 Registration
10:00 - 10:15 Welcome and Introduction
10:15 â?? 12:15 Session One: Comparative Approaches
Necla Açık-Toprak (University of Manchester)
Political Consumption across Europe
Patrick Schenk (Universität Zürich) Fair Trade in Germany and Switzerland
Matthias Zick Varul (University of Exeter): Fair 
Trade in Cultural Context â?? an Anglo-German Study
12:15  13:00 Lunch
13:00 â?? 15:15 Session Two: Country Studies
Matthieu Gateau (Université de Bourgogne): 
Forty years of fair trade in France (French with subtitles)
Benjamin Huybrechts (Universtité de Liège) & 
Eric Dewaele (Belgian Fair Trade Federation) Fair Trade in Belgium
Konstantinos Ioannidis (Pantheion University 
Athens) Challenges of Fair Trade in the Greek 
market and the Attitude-Behaviour Gap
Eleni Spyridaki (Emeis kai o Kosmos & Nuestro 
Mundo, Heraklion, & Terra Verde, Khania) Fair 
and solidarity trade in Crete, Greece. A case 
study on the baby steps of a local movement in the periphery of Europe
15:15  15:30 Coffee
15:300  16:30 Session Three: Europe and the World
Carola Reeintjes (WFTO, Chief Executive): Geo 
Fair Trade, a holistic approach to Fair Trade and sustainable development
Moctar Fall (WFTO, Board of Directors Africa 
Representative, and Agroseed, Dakar) European 
Fair Trade from an African Perspective
Organisation The seminar is funded by the UK 
Economic and Social Research Council (ESRC) and 
organised by the University of Exeter. Participation is free of charge
and coffee/lunch will be provided  but there 
aare limited places. Please book in advance by using the contact given below.
Directions to Scotland House:
http://www.scotlandeuropa.com/Scotland%20House%20Conference%20Centre/Getting%20to%20Scotland%20House.aspx
Accommodation (VisitBelgium website):
http://www.visitbelgium.com/?page=accommodations
Contact
Dr Matthias Zick Varul University of Exeter 
College of Social Sciences and International 
Studies Department of Sociology and Philosophy 
Amory Building, Rennes Drive Exeter EX4 4RJ United Kingdom
(m.z.varul /at/ exeter.ac.uk)
+44 (0) 1392 26 3283