Archive for February 2010

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[ecrea] CALL FOR PAPERS Spring 2011 - Central European Journal of Communication

Tue Feb 16 12:11:57 GMT 2010



CALL FOR PAPERS




Vol. 4, No 1 (6), Spring 2011
Guest Editor: Jerzy Oledzki, (University of Warsaw, Poland)

THE ROLE AND FUNCTION OF PUBLIC RELATIONS IN CONTEMPORARY SOCIETY. PR BETWEEN SERVICE FOR AN ORGANIZATION AND THE PUBLIC


In a civilized world developed public relations activities are founded on the belief in the capacity of men to communicate with others in the name of common good. PR specialist is therefore expected not only to conduct dialogue with the specified public groups, but also to have practical knowledge about ways and tools that make it effective. Continuous development of those tools, deeper knowledge about human behaviour, as well as technological advances in the area of communication means results in the fact that public relations business becomes richer and covers a broader scope of communications. Evolutionary democratization of communication in the contemporary world has an impact on the development of PR techniques and tools, while rising social requirements impose better professional PR standards and more focus on the presented values and ethics.

Therefore, an immanent feature of current public relations involves a constant evolution of methods and means of communication, and thus permanent development. It is well known, that after the four well known stages of PR development outlined by J. Grunig and T. Hunt we already face another one, referred to as "win-win" or "community PR". We should assume, that 100 years ago in the United States the idea of PR was not presented as a mature and perfect creation, but rather as a concept that requires polishing, optimizing and nourishing. We want to see PR like an element of democracy, which cannot exist in monoculture and dictatorship. There are no possibilities of development in the climate of mafia-like intimidation, corruption, when access to information is limited, perspectives of regarding or assessing concrete institutions (businesses), people, groups or parties are deformed. Without PR understood in this way public communication will have no sufficient tools of critical thinking and assessment - which we expect of all mass media.


Manuscript submission

We ask scholars and researchers interested in theory and research on the contemporary meaning and practice of public relations firms and other PR consultants and professionals to submit an abstract of maximum 500 words before March 31, 2010. Ten papers for the publication will be selected before April 30, 2010. Full manuscripts should be submitted before June 30, 2010 according to the Style and Manuscript Guidelines:

http://www.cejc.ptks.pl/index1.php?id=mg

Please note that Central European Journal of Communication accepts only online submissions:
(journal /at/ ptks.pl)

We are looking forward for the future cooperation!

Polish Communication Association


The process of publication

March 31, 2010

Deadline for abstract submission

April 30, 2010

Evaluation of abstracts, selection of 10 papers for the publication

June 30, 2010

Deadline for full manuscripts submission

September 30, 2010

Deadline for editorial work

Spring 2011

Publication


Central European Journal of Communication (ISSN 1899-5101) is published twice a year (in Spring and Fall) on behalf of the Polish Communication Association. The refereed journal provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication and mass media. Central European Journal of Communication welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in different fields of media and communication studies.

Contact
CENTRAL EUROPEAN JOURNAL OF COMMUNICATION
50-149 Wroc³aw, ul. Koszarowa 3
Poland
tel. +48 (0) 71 375 50 69tel. +48 (0) 669 614 033
(journal /at/ ptks.pl)
www.cejc.ptks.pl

Guest Editor: prof. Jerzy Oledzki, University of Warsaw: (j.oledzki /at/ uw.edu.pl)




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