[Commlist] New book: The Routledge Companion to Social Media Influencers

Delighted to share the publication of the new Routledge Companion to 
Social Media Influencers, edited by the brill Nils S. Borchers, Mariah 
L. Wellman, and Liselot Hudders!

Bringing together 31 chapters by leading scholars from around the world, 
the volume offers a rich and interdisciplinary overview of the rapidly 
expanding field of influencer studies. Across diverse regional contexts, 
the collection examines influencer labor and professionalism, 
authenticity and self-branding, authority and expertise, creator 
economies, follower relationships, trust and fandom, platform 
governance, marketing and regulation, ethics, advocacy and political 
influence, while also addressing emerging developments such as 
kidfluencers, virtual influencers, and the future of influencer culture.

More broadly, the companion showcases the maturation of influencer 
studies as a field in its own right, providing diverse theoretical, 
methodological, and global perspectives on one of the defining cultural 
industries of our time. So whether you're new to influencer studies, a 
seasoned contributor, or trying to keep up with the ever-growing 
mountain of scholarship on the topic, this volume offers a valuable 
resource for teaching, research, and future conversations about 
influencer culture.

You can order and learn more about the volume here:
https://www.routledge.com/The-Routledge-Companion-to-Social-Media-Influencers/Borchers-Wellman-Hudders/p/book/9781032830070 
<https://www.routledge.com/The-Routledge-Companion-to-Social-Media-Influencers/Borchers-Wellman-Hudders/p/book/9781032830070>
20% discount with the code *26AFLY2*

_Table of Contents_
_
_1. *Influencers as the Iconic Figures of the Social Media Age: An 
Introduction to the Routledge Companion to Social Media Influencers *| 
Nils S. Borchers, Mariah L. Wellman, and Liselot Hudders

2. *Defining Social Media Influencers: When Legacy Media Hits 
Convergence Culture *| Nils S. Borchers and Mariah L. Wellman

_Part I: Influencers_

3. *Toward an Influencer Production Studies: Between-the-Line Labor in 
the Creator Economy *| Jessica Maddox

4. *Expert Influencers: Understanding Authority and Credibility in the 
Influencer Industry *| Mariah L. Wellman

5. *Influencer 'Authenticity' and 'Self-Branding': Influencer Studies 
Within, Between and Beyond the Margins | *Zoe Hurley

6. *Influencer Professionalism in Review: Rethinking the 
Amateur/Professional Binary through Emerging Benchmarks* | Faye Mercier 
and Crystal Abidin

7. *Influencer Labor: Will Work Incessantly Against Uncertainty* | Ana 
Jorge and Ana Margarida Coelho

8. *Tastemakers of the Platform Age: The Cultural and Economic Work of 
Social Media Influencers *| Arturo Arriagada

_Part II: Followers_
_
_9. *Endorse, Engage, Influence: Direct Effects of Influencer 
Communication *| Delia Cristina Balaban and Meda Mucundorfeanu

10. *Behind the Filter: Unintended Social and Psychological Impacts of 
Influencer Marketing *| Michelle Bouw, Emmelyn Croes, Annemarie Nanne, 
Sara Pabian, Alexander P. Schouten, and Ini Vanwesenbeeck

11. *Follower-Influencer Relationships: Moving Beyond the Parasocial 
Relationship *| Chen Lou, Xuan Zhou, and Yi Wu

12. *Beyond Promotion: Trust as the Heart of Authentic 
Influencer-Follower Relationships *| Khalid Alharbi and Bassam Alghanim

13. *Sponsored! Disclosures of Influencer Marketing to Enhance 
Transparency and Advertising* *Literacy *| Eva van Reijmersdal, Sophie 
Boerman, and Priska Breves

14. *Fandom and Influencers: Social Media Influencers through the Eyes 
of Their Fans *| Hanan Ezzat
*
*_Part III: Influencer Industry_

15. *Influence and Impact: Navigating the Influencer Economy from a 
Brand Management Perspective* | Kineta Hung and Jisu Huh

16. *Influencer Relations: Centering the Human within Commerce, 
Community and Creativity *| Catherine Archer

17. *Prosocial Causes: How Influencers Contribute to the Common Good* | 
Essi Pöyry and Meri Frig

18. *The Role of Influencer Intermediaries: Stabilizing and 
Industrializing an Emergent Industry***| Ryan Stoldt

19. *Platform Politics and Influencers: Visibility, Invisibility, 
Hypervisibility *| Lucia Bainotti

20. *Influencer Ethics: The Complicated Task of Navigating Moral 
Expectations of Followers, Brands, and Society***| Nils S. Borchers and 
Nina Grgurić Čop

21. *The Regulation of Influencers: Expanding the EU Regulatory Horizon 
beyond Disclosures *| Taylor Annabell and Catalina Goanta

_Part IV: Lifeworlds_

22. *Fashion Influencers: Platformed Allure and the Making of an 
Influence Culture* | Marco Pedroni

23. *Gaming Influencers: Between Digital Celebrity and Everyday Play* | 
Mark R. Johnson

24. *Advocacy Influencers: Navigating Resistance and Walking the 
Activism Tightrope* | Tom Divon

25. *Political Influencers: Evolution, Engagement, and Impact *| Hanna 
Reinikainen and Johanna Arnesson

26. *Eco-influencers: Saving Planet Earth One Audience Member at a Time 
*| Aya Aboelenien and Ghalia Shamayleh

27. *Parent Influencers: Reflecting, Shaping and Commodifying Parenting 
Advice* | Emma Beuckels

28. *Financial Influencers: Expertise, Authenticity, and Authority *| 
Jacob Ørmen and Andreas Gregersen

_Part V: Influencer Futures_
_
_29. *The Kidfluencer Phenomenon: An Overview of the Production, 
Content, and Audience of Kidfluencers *| Yana Degroote and Liselot Hudders

30. *Beyond the Human Touch: The Evolution, Implications, and Future of 
Virtual Influencers in Marketing* | Marianny Jessica de Brito Silva, 
Anne Karolinne da Silva Santos, and Patricia de Oliveira Campos

31. *Influencing as a Profession: A Cross-Cultural Perspective on the 
Professionalization of Influencer Culture* | Changyan Li, Liselot 
Hudders, Crystal Abidin, Nils S. Borchers, Brooke Erin Duffy, Hanan 
Ezzat, Thaysa Costa Do Nascimento, and WeiMing Ye
--

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