[Commlist] New Book: Affect Theory and Translation on YouTube

Seryun Lee is delighted to share the recent publication of the book, 
/Affect Theory and Translation on YouTube 
<https://edinburghuniversitypress.com/book-affect-theory-and-translation-on-youtube.html>/, 
with Edinburgh University Press.

*Summary*
The main aim of this book is to contribute to theorising audiovisual 
translation in today’s digital media culture as a means of 
self-expression and community building. An increasing number of people 
are participating in producing, consuming and disseminating media 
content among like-minded others in pursuit of their individual 
interests and agendas, as part of the so-called phenomenon of 
‘self-mediation’.
In today’s networked society, such self-mediation may contribute to 
boosting the digital diaspora, facilitating the exploration and 
negotiation of shared interests among individuals from different 
lingua-cultural backgrounds, and enabling the formation of communities 
of affinity.
This book is the first monograph that explores translation on YouTube as 
part of the self-mediation phenomenon. By drawing on key concepts in 
affect theory, this book examines how audiovisual translation 
contributes to shaping today’s participatory digital media culture.

*Endorsement*
/Affect Theory and Translation on YouTube/ is an original exploration of 
how platforms like YouTube have become a hub for audiovisual translation 
and cultural connectivity, reshaping global pop culture, empowering 
ordinary people, and breaking down traditional media barriers. Focusing 
on the interplay between translation, technology and community, the 
author offers a vital resource for understanding how digital platforms 
and multilingual engagement redefine cultural exchanges in today’s 
digital age/./
– /Prof. Jorge Díaz-Cintas, Centre for Translation Studies (CenTraS), 
University College London/

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