[Commlist] New book: The Gig Public,AI-Driven Contractual and Habitual Performativisation of Publicness

New book
The Gig Public: AI-Driven Contractual and Habitual Performativisation of 
Publicness
Slavko Splichal
ISBN: 9781839995224

https://anthempress.com/books/the-gig-public-pb

*BOOK INFORMATION

Book Summary*
This monograph examines the evolving concept of the public in the 
digital era, positing that the emergence of the “gig public” signals a 
new paradigm for social and political engagement. Characterized by 
spontaneous and less-structured interactions, the gig public faces 
challenges in sustaining meaningful discourse due to the low cognitive 
intensity of online communication. The study highlights the importance 
of customs, negotiations, and contracts that complement normatively 
privileged public reasoning while analyzing transformations in the 
relationship between public and private domains. It explores how new 
information technologies and AI have reshaped public interactions, how 
capitalist dynamics and governmentality are transforming the public 
realm, and how private practices influence publicness. The monograph 
offers a comprehensive analysis of the fragmentation of contemporary 
public discourse and suggests strategies to enhance public engagement 
through AI technologies that facilitate automated actions, thereby 
reshaping civic engagement in the digital age.

*About the Author
Slavko Splichal *is Professor of Communication and Public Opinion at the 
University of Ljubljana’s Faculty of Social Sciences.

*About Anthem Press*
Anthem Press is a leading medium-sized independent academic, 
professional and trade publisher in established and emerging social 
sciences, business/law and humanities fields of study with a strong 
international and interdisciplinary focus.
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