[Commlist] cfp: The Twenty-Ninth Annual Conference of the Arab-US Association for Communication Educators (AUSACE)

*2025 CALL FOR PAPERS*

*The Twenty-Ninth Annual Conference of the Arab-US Association for 
Communication Educators (AUSACE)*

*October 25-27, 2025*

*Faculty of Media and Mass Communication, October 6 University, Egypt*

*Communication Innovation and Creativity in the Age of Technological 
Advancement *

*_The Conference’s Description: _*

     While definitions of creativity may vary, it is mostly perceived 
as the ability to generate innovative and useful ideas, artifacts, or 
solutions to contemporary challenges. Therefore, creativity is highly 
recognized and appreciated in many disciplines and sectors, and it is 
seen as critical to innovation in the networked or digital world, as 
well as to twenty-first century skills and the future of employment. As 
a result, most worldwide educational policy and curricular texts list 
creativity as a desirable, if not required, talent. The focus on 
creativity has arisen in recent decades, coinciding with the 
digitization of education, the media, and society as a whole.

      In parallel, digital media is in a continuous state of change at 
a time characterized by advancements in technology and connectivity. The 
phrase "digital media" refers to a wide range of content, including 
interactive experiences, videos, text, and photographs, all of which are 
made possible by digitally-enabledtechnology. Digital media's 
omnipresent effect has completely changed the way we perceive cultures, 
communicate, and absorb information. The proliferation of social media 
platforms, mobile devices, and the internet has sped up the distribution 
of content and created a space where everyone may act as both a content 
creator and a consumer simultaneously. This resulted in a complex 
information environment which affects many facets of our lives in the 
age of digital media and technological advancement.

   Therefore, this conference aims to investigate the interplay between 
the concepts of communication innovation and creativity, as they 
manifest themselves in myriad ways through technology's multiple effects 
on the field of media, especially digital media, with all its pros and 
cons. On one hand, it tackles some of the pressing and unprecedented 
challenges which the media sector faces, ranging from the spread of 
misinformation and disinformation to the ethics of AI usage and the 
urgent need to bridge the gap between legislation and rapid digital 
transformations. On the other hand, it investigates how new 
technology-enabled applications and platforms are inviting new 
possibilities for social innovation, ranging from empowering a digital 
economy to enabling a tech-driven education and modifying the concept of 
"soft power" in an increasingly interconnected world.

     The conference intends to bring together academic experts, media 
professionals and practitioners, as well as innovators and digital 
content creators to explore critical modern day challenges, such as the 
role of innovation in serving the preservation of human values, 
transforming digital challenges into opportunities to build more 
sustainable societies, the multiple effects of digital media on shaping 
the mindset of future generations, as well as how different types of 
media coverage are framing and reflecting ongoing crises in a variety of 
complex ways.

*_The Conference’s Subthemes: _*

*The First Subtheme: The Impact of Emerging Technologies on Digital Media *

1. Generating Media Content Using AI Technologies.

2. The Development of Digital Media Strategies.

3. Using Big Data Analytics and Sentiment Analysis Techniques.

4. Social Interaction with Creative Content.

4. Immersive Media Experiences: (VR) and (AR).

*The Second Subtheme: Digital Media and Social Movements*

1. The Role of Social Media Platforms in enhancing Social Movements

2. The Role of Social Media Platforms in enhancing Global Dialogue.

3. The Role of Digital Media in Misinformation and Disinformation.

4. Technology and the Empowerment of Marginalized Communities.

5.  Technology and the Inclusion of Remote Communities.

6. Preserving Cultural Identity in the Era of Digital Media.

7. Promoting Cultural Diversity in the Era of Digital Media.

*The Third Subtheme: Ethics and Legislation in the Age of Digital 
Innovation *

1.  Privacy and Other Ethical Challenges on Digital Media Platforms.

2.  The Guidelines and Ethics of AI Use in Responsible Digital Content 
Creation.

3. The Social and Ethical Responsibilities of Digital Content Creators.

4. Freedom of Expression Legislation and Digital Media Platforms.

*The Fourth Subtheme: Media Literacy in the Digital Media Era *

1. Developing Educational Curricula which encompass Digital Media Skills.

2. Developing Teaching and Training Methods Using AI and Immersive 
Technologies.

3. Interactive Educational Platforms and Training New Generations in 
Innovation.

4. Consumer Behavior and the Impacts AI and New Technologies.

5. The Social Challenges related to AI and New Technologies.

*The Fifth Subtheme: Management of Digital Media and Innovation *

1. New Business Models in the Digital Media Industry (Influencer 
Marketing, Podcasting, etc.).

2. Opportunities and Challenges for the Moderators of Technology-Based 
Media.

3. Financing Media Projects Using Block chain.

4. Investing in Technological Innovation to promote Sustainability.

*The Sixth Subtheme: The Future of Digital Media: What’s Next? *

1. The Metaverse and Enhancing Media Interaction.

2. Green Technology and Reducing the Carbon Footprint of Digital Media.

3. Predictions for Generative AI and its Potential Impacts on Journalism 
and Broadcasting.

4. Predictions for Generative AI and its Potential Impacts on Marketing 
and Advertising

5. The Future of Journalism between Automation and Augmented Reality.

6-The Coverage of Wars and Conflicts in the Age of AI and Digital Media.

*_The Conference’s Location: _*

Faculty of Media and Mass Communication, October 6 University, Egypt.

*_The Conference’s Dates: _*

October 25-27, 2025.

*_The Conference’s Languages: _*

English and Arabic.

*_The Conference’s Registration Fees: _*

The conference’s registration fees, excluding the cost of air flights, 
hotel accommodation, and other expenses, are as follows:

*1. Registration Fees for the Conference Presenters:*

• Non-Egyptians: $150

• Egyptians in foreign institutions: $150

• Egyptians: 2500 LE (Egyptian Pounds)

*2.**Registration Fees for the Conference Attendees who are Non-Presenters:*

• Egyptians: 1000 LE

• Non-Egyptians: $80

*3. Registration Fees for Graduate Students:*

• Egyptians: 1000 LE

• Non-Egyptians: $80

*4. Online Participation:*

• Egyptians: 1000 LE

• Non-Egyptians: $80

*5.**Participants from Conflict Areas and War Zones:* $80

*_The Conference’s Hotel: _*

To be announced later

*_Touristic and Sightseeing Tours: _*

To be announced later

*_Important Conference Deadlines:_*

*1. Abstract Submission:*

• The abstract submission deadline is *June 20th, 2025*.

           Please submit an abstract between *300 to 500 words *in 
either English or Arabic by this

          date. The abstract should be related to one of the 
conference’ subthemes, it must have a

          clear title, and it should include between 5 to 7 keywords.

*2. Abstract Acceptance Letter:*

*• The abstract acceptance letters will be sent to participants by July 
20th, 2025.*

*3. Optional Full Paper Submission:*

*• Full papers must be submitted by the participants by October 1st, 2025.*

**The submission of a full academic paper between 6,000 to 8,000 words, 
including

           references, is optional. It must be original and related to 
one of the conference’s

          subthemes. Participants could choose to have their full paper 
published in either the

/         journal Digital Media and Sustainable Development or the 
Journal of Middle East Media /

/         (JMEM)/. Both are bilingual and refereed academic journals.

*4. PowerPoint Presentation Submission:*

*•          PowerPoint Presentations should be submitted by participants 
by October 10th, 2025.*

*_Submissions and Inquiries: _*

*All submissions should be made through the conference’s designated 
email: (ausace2025 /at/ o6u.edu.eg)*

All questions and inquiries should be sent to the email above.

*Wishing Everyone a Great AUSACE 2025 Conference Experience!*

**


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