[Commlist] New book from Nordicom. Navigating Pandemic Phases: Public Health Authority Communication during COVID-19 in Norway

New book published by Nordicom: *Navigating Pandemic Phases: Public 
Health Authority Communication during COVID-19 in Norway *

Authors: Øyvind Ihlen, Sine Nørholm Just, Jens E. Kjeldsen, Ragnhild 
Mølster, Truls Strand Offerdal, Joel Rasmussen, & Eli Skogerbø.

Read the book Open Access: 
https://www.nordicom.gu.se/en/publications/navigating-pandemic-phases 
<https://www.nordicom.gu.se/en/publications/navigating-pandemic-phases>

Contents

*Preface*

*List of figures and tables*

*Chapter 1. Introduction*

The Norwegian case

Context

Evaluation of the handling of COVID-19

Trust, trustworthiness, and etos

Theoretical framework: Rhetorical situations and rhetorical strategies

Pandemic phases and structure of the book

*Chapter 2. How to create risk understanding and acceptability: The risk 
and preparedness phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

A rhetoric of planning

Expository rhetoric

Prescriptive rhetoric

Conclusion

*Chapter 3. How to signal control, balance fear and indifference, and 
prepare people: The crisis build-up phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

A reassuring rhetoric

Introducing self-efficacy measures

Transparency about uncertainties and disagreements

Constituting expert position

Implementing two-way communication

Conclusion

*Chapter 4. How to establish urgency, gain compliance, and handle 
uncertainty: The crisis and full alarm phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

Establishing urgency

Establishing legitimacy

Constituting the citizens as a common unity and part of the solution

Strengthening self-efficacy and providing direction for action

Conclusion

*Chapter 5. How to manage perceived severity and fight fatigue, while 
defending policy: The waves of crisis phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

Managing perceived severity over time

Segmenting audiences and diversifying messages

Solidarity and caring rhetoric

Defending against criticism

Conclusion

*Chapter 6. How to build trust in vaccines and vaccination: The solution 
phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

Practising transparency

Dialogue and social media use

Taking the middle ground

Creating identification

Dissociation of vaccine types

Conclusion

*Chapter 7. How to find the right time to declare that the pandemic is 
over: The end of crisis phase*

The Rhetorical situation

Rhetorical problem

Rhetorical audience

Rhetorical constraints and opportunities

Rhetorical strategies

Finding truth in numbers

Feeling time

Ending the state of emergency

And the rest is silence - or is it?

Conclusion

*Chapter 8. Conclusion*

Recap: Trustworthiness

Specific responses in the rhetorical situations of the pandemic

Overarching rhetorical strategies during the crisis

Asserting authority

Inviting participation and dialogue

Enhancing transparency

Constituting the situation and the audience

Directing action

Rhetorical responces and the media arena

Comparing Norway with Sweden and Denmark

Critical issues concerning communication

Final words

*References*

**

*Appendix A. Research design and datasets*

**

*Appendix B. Examples of observation notes*

**

*Appendix C. Key events of COVID-19 in Norway*

**


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