[Commlist] Fwd: Organizing Color by Timon Beyes

We would like to announce a new publication from Stanford University 
Press, which we hope will be of interest.

<https://www.combinedacademic.co.uk/9781503638617/organizing-color/>*Organizing 
Color*

Toward a Chromatics of the Social

*Timon Beyes*

*_https://www.combinedacademic.co.uk/9781503638617/organizing-color/ 
<https://www.combinedacademic.co.uk/9781503638617/organizing-color/>_*

**

*Receive a 20% discount online*:**LLS24*

*Valid until 11:59 GMT, 31^st December 2024. Discount only applies to 
the CAP website.

**

We live in a world that is saturated with color, but how should we make 
sense of color's force and capacities? This book develops a theory of 
color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, 
/Organizing Color/ demonstrates how the interests of capital, 
management, governance, science, and the arts have wrestled with 
colour's allure and flux. Beyes takes readers from Goethe's chocolate 
experiments in search of chromatic transformation to nineteenth-century 
Scottish cotton mills designed to modulate workers' moods and 
productivity, from the colonial production of Indigo in India to 
globalized categories of skin colorism and their disavowal. Tracing the 
consumption, control and excess of industrial and digital color, other 
chapters stage encounters with the literary chromatics of Pynchon's 
Gravity's Rainbow processing the machinery of the chemical industries, 
the red of political revolt in Godard's films, and the blur of education 
and critique in Steyerl's Adorno's Grey.

Contributing to a more general reconsideration of aesthetic capitalism 
and the role of sensory media, this book seeks to pioneer a theory of 
social organization—a "chromatics of organizing"—that is attuned to the 
protean and world-making capacity of color.

*Timon Beyes*is Professor of Sociology of Organisation and Culture at 
Leuphana University Lüneburg.


*Stanford University Press | Sensing Media: Aesthetics, Philosophy, and 
Cultures of Media | March 2024 | 292pp | 9781503638617 | PB | £25.99**

*Price subject to change.

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