[Commlist] cfp: Public Communication and Artificial Intelligence: Impact and Consequences

University of Bucharest, Faculty of Journalism and Communication Sciences

Institut de la Communication and Laboratoire Education, Cultures, 
Politiques de l’Université Lumière Lyon 2, France


organise the conference

*Public Communication and Artificial Intelligence: Impact and Consequences*

Bucharest, Romania, July 4-5, 2024

In-person and online sessions

The controversy surrounding tools based on Artificial Intelligence (such 
as ChatGPT, developed by OpenAI) has reignited the debate on their use 
in the academic world. ChatGPT is recognized for its ability to process 
natural language, and produce responses that mimic those of a human, but 
it has also raised numerous ethical concerns.

Artificial Intelligence - a ubiquitous subject in the media, and 
everyday discussions - has quickly become a central theme in calls for 
projects and scientific events of many research centres and in various 
organisations. However, the real impact of AI on various sectors such as 
education, media production, decision-making, as well as legal and 
medical fields, has yet to be explored.

The goal of the conference is to provide a view on the state of research 
in communication in the context of recent technological innovations. It 
adopts a critical and comparative perspective, examining both 
perceptions and practices associated with AI in the academic 
environment, particularly in the field of communication and media 
training. We seek contributions that analyze the construction of the AI 
concept in the public sphere by examining recent discourses, and by 
studying the perceptions of students and teachers on the use of AI, as 
well as to map academic practices that integrate these technologies. The 
conference focuses on the challenges to which journalism, public 
communication, and education are exposed in the context of the increased 
diversification of digital technologies.

We welcome papers that covers the following topics:

- Journalistic practices and artificial intelligence

- Public communication campaigns and artificial intelligence

- Education, learning, and artificial intelligence

- Artificial Intelligence as a political subject

- Media and communication professions: transformations, configurations, 
and challenges.

- Disinformation in media and political/public communication;

- Vulnerability of audiences – the impact of gender, social class, age 
and other identity categories;

- Hate speech in digital informational ecosystem;

- Marcom and creative industries strategies;

- Work, gender and new technologies;

- Organizational communication, communication campaigns, activism and 
political movements in digital ecosystem;

- Communication of climate change and adaptation; politics of climate;

- (Higher) education in the digital ecosystem.

*Special Panels*

1. The impact of AI on professional practices in the field of 
communication and and media teaching (in French)

Organized as part of the project "L’impact de l’IA sur les pratiques 
professionnelles dans l’enseignement universitaire de communication et 
médias (IACOM)", funded by AUF-ECO 2023 Call - Support to Research Teams 
SER-ECO

2. Journalistic practices and artificial intelligence (in English)

3. Political elections and digital transformation (in English)

Organized with the participation of the Faculty of Political Sciences, 
University of Bucharest

4. Public relations and advertising practices and digital 
transformations (in Romanian)

*Practical Information*

The abstract (250-300 words) will contain the author(s)' contact 
details, the study's objective, research questions, the methodology or 
approach used, the results (potential), including references (APA 7th 
edition).

The languages for submission are Romanian, French, and English. The time 
for each intervention will be 15 to 20 minutes, and the presentation can 
be done online/virtual or in-person (the corresponding author must 
express this choice when submitting the abstract). The deadline for 
submitting abstracts is June 21, 2024, at: (conference /at/ fjsc.ro) 
<mailto:(conference /at/ fjsc.ro)>

Participation fees (online or in-person): 25 euros

If you have any other questions, please contact the organizers at: 
(conference /at/ fjsc.ro) <mailto:(conference /at/ fjsc.ro)>

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