[Commlist] vacancy: Head of Marketing & Sales at Learning on Screen

VACANCY: Head of Marketing & Sales at Learning on Screen 
<https://learningonscreen.ac.uk/about-us/join-the-team/>

Are you an experienced and well-rounded marketing professional ready for 
your next challenge?

Do you have a proven track record of using your marketing and sales 
expertise to deliver revenue growth? Are you passionate about 
transforming education for post-16 students?

Then this could be the role for you!

ABOUT US:

At Learning on Screen <https://learningonscreen.ac.uk/>, our core 
purpose is crystal clear: to elevate post-16 education by harnessing the 
transformative power of moving image and sound. We do this by working 
with members in educational institutions and beyond to provide 
unparalleled access to millions of audio-visual resources dating as far 
back as the 1920s for use in teaching and learning. We also support 
people to use this content, whether that’s navigating the minefield of 
copyright legislation or understanding best practice for embedding our 
content into their teaching. In addition, we work on pioneering 
partnerships and collaborations to amplify our global impact. Join us in 
our journey in shaping the future of learning and teaching and making a 
lasting impact in education.

ROLE OVERVIEW:

The Head of Marketing & Sales plays a pivotal role in driving the 
organisation’s growth. You will develop and execute multi-channel 
strategies delivered across the funnel from enhancing brand visibility 
and generating leads, nurturing leads to conversion, right the way 
through to supporting customer retention and advocacy. This varied role 
offers the opportunity to expand market reach with our current services, 
as well as helping launch new products into existing and untapped 
markets, while delivering a strong RoI.

As well as being a commercial and strategic leader you will need to be a 
hands-on problem solver, ready to roll your sleeves up to support a 
small team to deliver where needed. You will be pivotal in ensuring we 
achieve our mission and deliver impact for post-16 students.

You will report directly to the Chief Revenue Generation Officer who 
leads the revenue team, comprising of digital marketing and content 
specialists as well as membership support staff.

KEY RESPONSIBILITIES:

  * Membership Engagement and Growth: Developing and executing strategic
    marketing and sales strategies to drive member engagement, growth
    and retention with our flagship membership and subscription services.
  * Brand Positioning and Visibility: Ensuring we have a powerful brand
    that punches above its weight to increase market share, drive
    competitive advantage and to position the organisation as a thought
    leader within the sector.
  * Marketing Analysis and Segmentation: Conducting market
    analysis/research within existing and untapped markets to uncover
    insights to segment audiences and tailor marketing messaging and
    activities effectively to drive conversions.
  * Digital Marketing: Overseeing digital marketing strategies,
    including website optimisation, email marketing, search marketing
    and social media marketing to drive traffic and conversion across
    the funnel stages.
  * Content and Creativity: Oversea content strategy and creation across
    various formats and channels, ensuring innovation and creativity to
    stand out in a crowded market.
  * Data-Driven Decision Making: Using analytics to test strategies,
    measure results and generate insights in order to iterate and
    improve performance, tracking key metrics and leading the team to
    deliver and report against agreed KPIs.
  * Budgeting and Resource Management: Tracking spend, ensuring cost
    effective allocation of resources and reporting on RoI.
  * Leadership and Collaboration: Leading and mentoring the team to
    perform against growth and revenue targets as well as collaborating
    with other departments to ensure a unified approach.

ESSENTIAL EXPERIENCE & SKILLS:

  * Extensive experience in a similarly commercial marketing and sales
    role with a proven track record in driving revenue growth.
  * Strong strategic thinking skills with a track record of successful
    planning and execution.
  * A commercial and results-driven mindset with a commitment to
    achieving and exceeding financial targets.
  * A diverse marketing skillset and proficiency across a range of
    marketing channels.
  * Experience leading and line managing a team to perform.
  * Excellent communication skills with an ability to convey complex
    ideas and concepts in an accessible way for a range of stakeholders,
  * Ability to thrive in a fast-paced, dynamic environment with
    fluctuating demands and priorities.
  * Demonstrated ability in managing budgets and tracking RoI.

BENEFITS:

  * Flexible working hours: 4 days (80% / 28.8 hours)
  * Remote or Hybrid: Work from the comfort of your home or join us at
    our London office as needed.
  * Competitive Salary: £36,000 per year pro rata (4 days / 80%).
  * Professional Development: We encourage continuous growth and provide
    resources to enhance your skills.
  * Make an Impact: Contribute to the future of digital learning in a
    dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales 
at Learning on Screen. We look forward to reviewing your applications 
and welcoming the newest member of our dynamic and forward-thinking team!

HOW TO APPLY:

Please visit our website where you will find a full job description and 
information on how to apply:

https://learningonscreen.ac.uk/about-us/join-the-team/head-of-marketing-and-sales/ 
<https://learningonscreen.ac.uk/about-us/join-the-team/head-of-marketing-and-sales/>

Application Deadline: Wednesday, 22nd May 2024 by 6pm

Please note that this is a part-time, permanent position. The job 
description is subject to occasional amendments and not considered part 
of the employment contract. Flexibility is required within the broad 
scope of the role.

Learning on Screen is an equal opportunity employer and welcomes 
applications from all qualified candidates. We are committed to creating 
an inclusive and diverse workplace.

Unfortunately, we are unable to consider any applications received after 
the deadline.

First interviews - to be held virtually on 27th May.

Second interviews - to be held in person on 3rd June.


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