[Commlist] CFP Special Issue Digital Media, Public Policy and the implementation of the revised AVMSD

Due to the delays across the EU with transposition and difficulties many 
of us are facing with the second wave of the pandemic we have*extended 
the deadline for this special issue to 20 November*.

Please note that because of the issue’s timely policy focus we are 
especially interested in receiving short reports and commentaries as 
well as research articles.

Thank you,

Sally & Krisztina

*Special issue of /Journal of Digital Media & Policy, /12.3 (October 2021)*

**

https://www.intellectbooks.com/journal-of-digital-media-policy 
<https://www.intellectbooks.com/journal-of-digital-media-policy>

*Digital**Media, Public Policy and**the implementation of the revised AVMSD*

*Special Issue Editors:* Sally Broughton Micova (University of East 
Anglia) and Krisztina Rozgonyi (University of Vienna)

*Call for Papers*

The Audiovisual Media Services Directive (AVMSD) is the centrepiece of 
media policy in the European Union. It sets the foundations of 
regulating broadcast media without frontiers. Over multiple revisions 
over the last two decades it was gradually extended first to on-demand 
audiovisual services, and most recently to video sharing platforms 
dealing in user generated content. This policy journey was a remarkable 
one characterised by careful balancing of economic and cultural policy 
objectives and various policy innovations. It has been an enlightenment 
in Member States with media markets suffering from oppressive and 
politically driven regulatory regimes, but it also has taken a heavy 
toll on smaller markets distressed by major transnational audiovisual 
content providers.

The revised AVMSD adopted in late 2018 promised to create a more level 
playing field for European media outlets competing with US-based tech 
giants and fighting for shrinking sources of income and increasingly 
fragmented audiences. The deadline for national transposition is 19 
September 2020. Whether and how all member states meet this deadline 
given the Covid-19 related consequences on legislative processes raises 
several issues. Legal and policy scholars are dealing with challenging 
questions about the wide-reaching impact of entering a new phase of 
regulation and the next level of media governance, while old problems 
were still dragging along without due response.

This special issue considers the numerous questions and challenges 
arising in the implementation of the AVMSD in the context of the role of 
European policy in a global digital media environment. It will bring 
together scholars of communication and media, law, economics, policy and 
technology to answer some of these questions and debate the limits and 
potential of the AVMSD’s novelties. Therefore, contributors are invited 
to address issues such as:

1.   The fate and function of the country of origin principle, 
particularly in light of some efforts to re-nationalise speech 
regulation and the implications of applying the principle to global 
platform owning companies;

2. The “level playing field”, both as a policy aim and as a condition of 
competition in the market for audiences and advertising, considering 
both societal and economic concerns;

3. The allocation of responsibility to video sharing platforms without 
eroding exemption from liability and the wider consequences of this 
policy innovation;

4. The design of co- and self- regulatory models for video sharing 
platforms;

5. The increased obligations on video on demand services in relation to 
European works, especially from the perspective of smaller national markets;

6. The expectations of independence of audiovisual regulators and 
potential for regulatory cooperation, particularly given the challenges 
facing some “troubled” national regulators.

7. Implications for future public policy, such as the impact of Brexit 
and interaction with the proposed for a Digital Single Act: overlapping 
competencies, competing policy objectives.

We also consider short reports/commentaries with a policy focus of 
bet./1,500-2,000 words/.

*DEADLINES:*/abstracts of 400 words/to be received by_FRIDAY 20 NOVEMBER 
2020_and/full manuscripts of 6-8,000 words/, including refs, by_MONDAY 
15 MARCH 2021_in order to be sent out for review. Peer-reviewed 
manuscripts will need to be with the Editors by_MONDAY 31 MAY 2021_and 
final decisions/papers to be sent to the publisher by_WEDNESDAY 30 JUNE 
2021_. No payment from authors is required.

All submissions should be sent via email attachment to Sally Broughton 
Micova ((S.Broughton-Micova /at/ uea.ac.uk) 
<mailto:(S.Broughton-Micova /at/ uea.ac.uk)>) and Krisztina Rozgonyi 
((krisztina.rozgonyi /at/ univie.ac.at) <mailto:(krisztina.rozgonyi /at/ univie.ac.at)>).

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