[Commlist] New book: Global Sports Fandom in South Korea: American Major League Baseball and its Fans in the Online Community

I am pleased to announce the recent publication of my book, “Global 
Sports Fandom in South Korea: American Major League Baseball and its 
Fans in the Online Community” from Palgrave.

Please order the book to your libraries so any interested students and 
persons may access it. If you are interested in *reviewing this book*, 
please email me ((choy /at/ hufs.ac.kr) <mailto:(choy /at/ hufs.ac.kr)>). I will 
correspond with any interested scholars for sharing necessary 
information and materials.

This book is also an inauguration publication from a new book series of 
*The Palgrave Sport in Asia series*, which I and William Kelly work as 
founding series editors. If you have interest in this series or in 
submitting a book proposal, please refer to its website page from: 
https://www.palgrave.com/kr/series/16544 
<https://www.palgrave.com/kr/series/16544>

This book

-examines the cultural politics of global sports fandom in South Korea

-offers an ethnographic assessment of the shifting identities and 
changing everyday lives of Korean MLB fans

-considers the changing nature of a broadly nationalist sports fandom as 
well as its compliance with neoliberal values in South Korea

It is based on my online ethnography of Korean MLB fans along with 
in-depth interviews with several fans in South Korea and U.S.A. My 
ethnographic analysis of global sports fans and their daily activities 
online will provide insightful inquiries and detailed discussion to 
students, scholars and academics in cultural studies, sport studies, 
cultural anthropology, media studies, as well as Korean studies, Asian 
studies and Asian-American studies.

Palgrave site: https://www.palgrave.com/kr/book/9789811531958 
<https://www.palgrave.com/kr/book/9789811531958>

To access the E-book or to order the book to libraries, go to the 
Palgrave site above or Amazon: 
https://www.amazon.com/Global-Sports-Fandom-South-Korea-ebook/dp/B08GHVBH67/ref=sr_1_1?dchild=1&keywords=global+sports+fandom&qid=1603278350&s=books&sr=1-1 
<https://www.amazon.com/Global-Sports-Fandom-South-Korea-ebook/dp/B08GHVBH67/ref=sr_1_1?dchild=1&keywords=global+sports+fandom&qid=1603278350&s=books&sr=1-1>

*Descriptions:*

This book explores the transformation of cultural and national identity 
of global sports fans in South Korea, which has undergone extensive 
cultural and economic globalization since the 1990s. Through 
ethnographic research of Korean Major League Baseball fans and their 
online community, this book demonstrates how a postcolonial nation and 
its people are developing long-distance affiliation with American sports 
accompanied by nationalist sentiments and regional rivalry. Becoming an 
MLB fan in South Korea does not simply lead one to nurturing a 
cosmopolitan identity, but to reconstituting one’s national 
imaginations. Younghan Cho suggests individuated nationalism as the 
changing nature of the national among the Korean MLB fandom in which the 
national is articulated by personal choices, consumer rights and free 
market principles. The analysis of the Korean MLB fandom illuminates the 
complicated and even contradictory procedures of decentering and 
fragmenting nationalism in South Korea, which have been balanced by 
recalling nationalism in combination with neoliberal governmentality.

*Reviews of the book: *

“A timely and original unraveling of some complexities of the global 
trajectories of sports fandom. Using the tools of cultural studies, Cho 
makes important contributions to some crucial debates around popular and 
online culture, nationalism, and globalization.” Lawrence Grossberg, the 
Morris Davis Distinguished Professor of Communication Studies and 
Cultural Studies, University of North Carolina, Chapel Hill

“Sport in the 21^st -century is being thoroughly globalized and East 
Asia is at the center of this process. Cho’s absorbing ethnography of 
baseball fans in South Korea is a very smartly analyzed account of the 
local practices, national sentiments, and transnational passions that 
construct a globalized sport fandom in South Korea.” William W. Kelly, 
Professor Emeritus of Anthropology and Sumitomo Professor Emeritus of 
Japanese Studies at Yale University


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