Archive for August 2020

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[Commlist] New WPCC Journal Issue Published: Advertising for the Human Good

Mon Aug 03 12:41:05 GMT 2020



Publication of a new issue of the open access journal WESTMINSTER PAPERS IN COMMUNICATION AND CULTURE.

15:2 ADVERTISING FOR THE HUMAN GOOD

Edited by Carl Jones, University of Westminster, UK

westminsterpapers.org/37/volume/15/issue/2/

Matching corporate social responsibility ideals and reflecting the social concerns of millennial consumers and audiences is becoming increasingly important for brands and even governments. Whilst existing publications in academic and professional literature raise concerns over the links between capitalist consumerism and advertising, articles in this issue highlight different examples of practice or approach that have the potential to motivate progressive behaviours in various cultures. These include ambient advertising, neuroscience, brands’ cause donations, decolonisation and social modelling on the one hand, and anti-racism, recycling, sustainable tourism and choice of advertising talent, on the other. This issue observes how the evolved practice of advertising can work within different ideologies, with the objective of generating advertising for the human good but also how change may need to come from within advertising and society generally as attitudes change over time.

ISSUE CONTENTS

Advertising and the Way Forward

Carl W. Jones

Social Advertising and Social Change: Campaigns about Racism in Latin America and Mexico

Fabiola Fernández Guerra

Understanding Authenticity in Digital Cause-Related Advertising: Does Cause Involvement Moderate Intention to Purchase?

Wilson Ndasi,  Ediz Edip Akcay

Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts

Myles Ethan Lascity,  Maryann R. Cairns

Changing Masculinity, One Ad at a Time

Gry Høngsmark Knudsen,  Lars Pynt Andersen

Where Public Interest, Virtue Ethics and Pragmatic Sociology Meet: Modelling a Socially Progressive Approach for Communication

Jane Johnston

How Ambient Advertising is Uniquely Placed to Make Audiences Think

Miriam Sorrentino

Colourism in Commercial and Governmental Advertising in Mexico: ‘International Latino’, Racism and Ethics

Juris Tipa

Changing Perceptions, Changing Lives – Promoting Intercultural Competence and Ethical Creativity through Advertising

Birgit Breninger,  Thomas Kaltenbacher

The World According to Dave Trott: An Interview

Carl W. Jones

Teaching Advertising for the Public Good

Rutherford,  Fiona Cownie

The Palau Legacy Pledge: A Case Study of Advertising, Tourism, and the Protection of the Environment

Ismael Lopez Medel

westminsterpapers.org

WPCC is published by the University of Westminster Press for CAMRI, University of Westminster


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