[Commlist] cfp: Cases on Nordic Public Relations and Marketing Communications

CALL FOR CHAPTERS: Cases on Nordic Public Relations and Marketing 
Communications

Editor: Darren P Ingram, University of Oulu, Oulu, Finland

The Nordic geographic region encompasses Denmark, Finland, Iceland, 
Norway, and Sweden, as well as Greenland and the Faroe Islands (part of 
the Kingdom of Denmark) and the Åland Islands and Svalbard. There can be 
elements of a shared culture and language, but it is by no means a 
homogeneous region either.

Home to innovative companies both large and small, this region can 
surprise the unwary who discovers just what products and services can 
have a Nordic origin, being exported from a relatively small country in 
northern Europe. How do these companies work to establish and enter new 
markets?

Objective
This proposed book will highlight export-focussed marketing 
communications and public relations activities undertaken by 
Nordic-based companies (including subsidiaries of multinationals) that 
are used to drive export sales and generate product/service awareness. A 
mixture of case studies and theoretical/research-based chapters should 
provide academic and practitioner-focussed knowledge that is accessible 
and actionable for all.

Whether in the Nordic region or not, localisation/regionalisation, 
cultural awareness, language, style and other elements are necessary 
attributes for most, if not all companies, that must be considered with 
marketing communications and public relations campaigns. The book would 
not seek to focus on clearly global brands, e.g. Coca-Cola, unless there 
is a particular activity that is unique to the case study, e.g. the 
Coca-Cola Happiness Machine concept 
https://www.newyorker.com/business/currency/coca-colas-happiness-machines.

Target Audience
The target audience of this book will consist of students, scholars, and 
professionals who are active in the fields of marketing communications, 
public relations, export and other business-related activities.

This book wants to use the classic “5 W’s and a H” approach that is the 
cornerstone of journalism to tell the story – Who, What, When, Where, 
Why and How!

Recommended Topics
All topics should feature marketing communications or public relations 
activities conducted by Nordic-based companies (including subsidiaries 
of multinational companies) to establish and/or support export 
activities into another market, whether targeting a neighbouring country 
or one on the other side of the world.

Case studies detailing campaigns are particularly welcome. Please note 
that chapters should be written in an academic style with references, as 
necessary, to show theoretical and prior literature grounding, but 
contain accessible and actionable details to showcase the undertaken 
activities.

Submission Procedure
Researchers and practitioners are invited to submit on or before 
September 29, 2019, a chapter proposal of 1,000 to 2,000 words clearly 
explaining the mission and concerns of his or her proposed chapter. 
Authors will be notified by October 13, 2019 about the status of their 
proposals and sent chapter guidelines. Full chapters are expected to be 
submitted by January 27, 2020, and all interested authors must consult 
the guidelines for manuscript submissions at 
http://www.igi-global.com/publish/contributor-resources/before-you-write/ 
prior to submission. All submitted chapters will be reviewed on a 
double-blind review basis. Contributors may also be requested to serve 
as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts 
submitted to this book publication. All manuscripts are accepted based 
on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery®TM 
online submission manager.
https://www.igi-global.com/publish/call-for-papers/call-details/4333

Publisher
This book is scheduled to be published by IGI Global (formerly Idea 
Group Inc.), publisher of the "Information Science Reference" (formerly 
Idea Group Reference), "Medical Information Science Reference," 
"Business Science Reference," and "Engineering Science Reference" 
imprints. For additional information regarding the publisher, please 
visit www.igi-global.com <http://www.igi-global.com>. This publication 
is anticipated to be released in 2020.

Important Dates
September 29, 2019: Proposal Submission Deadline
October 13, 2019: Notification of Acceptance
January 27, 2020: Full Chapter Submission
March 26, 2020: Review Results Returned
April 23, 2020: Revisions from Author Deadline
May 7, 2020: Final Acceptance Notification
May 21, 2020: Final Chapter Submission

Inquiries
Queries may be sent to Darren Ingram ((darren /at/ ingram.fi) 
<mailto:(darren /at/ ingram.fi)>)
Proposals to be sent via 
https://www.igi-global.com/publish/call-for-papers/call-details/4333

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