Archive for May 2019

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[Commlist] Summer Schools on Critical Discourse Analysis/Media Framing Analysis

Wed May 08 08:20:15 GMT 2019






In August 2019, Maastricht University organizes two Summer School courses on Media Representations Analysis. One course focuses on discourses (CDA) and the other one on frames. Like the previous five editions, the courses help you develop a sound analytical framework that can be applied to study texts, images, or textual-visual representations. The fee for each course is €600, and one course represents 2 ECTS. Below you find more info on the courses and reading recommendations. In case you have any questions, please contact Course Leader Dr. Leonhardt van Efferink at (l.vanefferink /at/ maastrichtuniversity.nl) To apply for the courses, please visit Maastricht University website: https://www.maastrichtuniversity.nl/education/contract/maastricht-summer-school

1) Critical Discourse Analysis Summer School (12-16 August 2019)
Introduction: The campaigns of both supporters and opponents of BREXIT, the many photos on Facebook, Twitter and Instagram and the debate on whether media should speak of immigrants or refugees underline the importance of language and images in (social) media. This course teaches you the skills to study the possible meanings of media texts and, if applicable, the juxtaposed images. You learn how particular words, phrases and visual elements can be interpreted in terms of a broader debate in society. Other key elements of the course are the role of the national and ideological context in the production of a media text, and the underlying power relations in society. Further, you learn how to develop a coherent analytical framework and structure for your research paper or thesis. In a step by process, you will address these questions by applying a critical discourse analysis (CDA) method. You will write a paper in which you will use the method of Richardson (2007), or a method of your own choice, to analyze discourses in one or more news articles or social media posts. Interactive lectures and roundtable discussions help you prepare for the different steps in the writing process.

Goals:
-Designing a framework to study discourses in (social) media, in line with your research objectives. -Developing a qualitative method to conduct critical discourse analysis of media representations and select the relevant textual (and possibly visual) elements. -Addressing the role of the national and ideological context in which media operate. -Understanding the complexity of text-image relations and their role in meaning-making processes. -Compiling a dataset for your dissertation or thesis that is manageable and relevant.

Prerequisites:
-Strong motivation and good command of English are essential to get a pass for the course;
-Basic knowledge of textual analysis is recommended;
-Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ Cultural Studies/ Linguistics/ Political Sciences/ International Relations/ Geography/ History. If in doubt, please contact Leonhardt for personal course selection advice.

Recommended reading: Below you find some general reading suggestions. It is not required to do some reading before the course. If you like to read something, select the sources that are closest to your research interests. Alternatively, please ask Leonhardt for personal reading advice or check his website: http://www.geomeans.com/category/media-representations/reading-lists-media-representations/ -Fowler, R. (1991) Language in the news. Discourse and ideology in the press. -Jørgensen, M. and Phillips, L. (2002) Discourse analysis. As theory and method.
-Machin, D. (2007) Introduction to multimodal analysis.
-Machin, D. and Mayr, A. (2012) How to do critical discourse analysis.
-Reisigl, M. and Wodak, R. (2001) Discourse and discrimination. Rhetorics of racism and antisemitism. -Richardson, J. (2007) Analysing newspapers. An approach from critical discourse analysis. -Royce, T. D. (2006). Intersemiotic complementarity: A framework for multimodal discourse analysis. In T. D. Royce, & W. Bowcher (Eds.), New directions in the analysis of multimodal discourse (pp. 63-109). -Van Efferink, L. (2018) Our Research Paper Template for Textual/Visual/Multimodal Media Analysis. https://www.geomeans.com/our-research-paper-template-for-textual-visual-multimodal-media-analysis/ -Van Leeuwen, T. (2008) Discourse and practice. New tools for critical discourse analysis.
-Wodak, R. and Meyer, M. (eds., 2016) Methods of critical discourse studies.

2) Media Framing Analysis Summer School (5-9 August 2019)
Introduction: The millions of photos we post on social media, the strong resonance of magazine covers and the tweets of US-President Donald Trump underline the importance of media framing analysis. This course teaches you methods to study textual and/or visual frames in news articles and social media posts, including their headlines, photos and captions. You also learn which aspects of an issue, event, person, group, or country are highlighted by a text and/or image and which problems, causes and/or solutions are (implicitly) suggested. Further, you are taught how the selected texts and images fit within the broader context, and how to identify what is considered real and normal in this context. In a step by process, you develop a coherent analytical framework and structure for your research paper or thesis. You write a paper in which you apply the method of Van Gorp (2010), or a method of your own choice, to analyze one or more (social) media representations from your dataset. Interactive lectures and roundtable discussions help you take the different steps in the research process. Taking note of various framing analysis approaches, the lectures help you become more familiar with the wide variety of ways in which you can define and analyze both textual and/or visual frames in (social) media.

Goals:
-Designing an analytical framework to identify, interpret and analyze frames in (social) media, in line with your research objectives. -Making a well-informed decision on whether to use a deductive, inductive or mixed method to study frames.
-Defining the framing devices in your dataset as clearly as possible.
-Applying qualitative methods from framing analysis and social semiotics to study the potential meanings among different audiences of textual-visual media representations. -Compiling a dataset for your dissertation or thesis that is manageable and relevant.

Prerequisites:
-Strong motivation and good command of English are essential to get a pass for the course;
-Basic knowledge of textual/visual analysis is recommended;
-Aimed at Bachelor/ Master/ PhD students in Media Studies/ Journalism/ Cultural Studies/ Linguistics/ Political Sciences/ International Relations/ Geography/ History. If in doubt, please contact Leonhardt for personal course selection advice.

Recommended reading: Below you find some general reading suggestions. It is not required to do some reading before the course. If you like to read something, select the sources that are closest to your research interests. Alternatively, please ask Leonhardt for personal reading advice or check his website: http://www.geomeans.com/category/media-representations/reading-lists-media-representations/ -Bateman, J., Wildfeuer, J. and Hiippala, T. (2017) Multimodality. Foundations, research and analysis – A problem-oriented introduction.
-Caple, H. (2013) Photojournalism. A social semiotic approach.
-Dahinden, U. (2006). Framing. eine integrative Theorie der Massenkommunikation. -D’Angelo, P. (ed.) (2018) Doing news framing analysis II. Empirical and theoretical perspectives. -Entman, R.M. (2004) Projections of power. Framing news, public opinion, and U.S. foreign policy. -Geise, S., & Lobinger, K. (eds.). (2013). Visual Framing. Perspektiven und Herausforderungen der visuellen Kommunikationsforschung.
-Potthoff, M. (2012). Medien-Frames und ihre Entstehung.
-Reese, S.D., Gandy, O.H. Jr., Grant, A.E. (eds.) (2003) Framing public life. Perspectives on media and our understanding of the social world. -Van Efferink, L. (2018) Our Research Paper Template for Textual/Visual/Multimodal Media Analysis. https://www.geomeans.com/our-research-paper-template-for-textual-visual-multimodal-media-analysis/ -Van Gorp, B. (2010) Strategies to take the subjectivity out of framing analysis. In P. D'Angelo, & J. A. Kuypers (Eds.), Doing news framing analysis. empirical and theoretical perspectives (pp. 84-109).
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