[ecrea] CfP - Conservatives and Strategic Communication Conference

*DEADLINE for abstracts extended to noon Tuesday 11 September 2018*




*Call for Papers: Conservatives and Strategic Communication Conference *

**

PSA Political Marketing Group

PSA Conservatism Studies Group

*Conference Location:* Edge Hill University, Ormskirk (near Liverpool), UK

*Conference Date:* Wednesday, 12 December, 2018

Dear Colleagues,

Following the success of last year’s Political Marketing conference that 
examined the Labour Party, please see the below call for papers for the 
Conservatives and Strategic Communication Conference – in association 
with academics from four North West England universities: Liverpool 
Hope, Edge Hill, Salford and Chester; and the Political Studies 
Association (PSA) Political Marketing and Conservatism Studies 
specialist groups.

**

*Call for Papers*

This interdisciplinary conference seeks 300 word abstract proposals for 
papers that examine conservatives/conservatism - broadly defined to 
include UK and international contexts, conservative parties, 
conservative leaders, capitalism, economic liberalism, anti-socialism, 
and conservative movements. In the context of changing technocultural 
trends in elections, referendums and voting, topics/analyses might include:

·Political campaign strategy

·Strategic communications

·Political party branding

·Marketing and communication

·Capitalism

·Corporate/PR democracy

·Adopted business marketing techniques

·News organisations

·Data uses

·Big data

·Data harvesting

·Data-driven marketing

·Information and misinformation

Please submit 300 word (approx.) paper abstracts to: 
(conservatism.group /at/ psa.ac.uk) <mailto:(conservatism.group /at/ psa.ac.uk)> no 
later than 12 noon, Friday 7 September 2018 (*noon Tuesday 11 September 
2018*), and include your title, name, affiliation, email and whether you 
are a student/non-student. Applicants will be notified in mid-October.


There will be no conference fee thanks to support from PSA specialist 
group funds. Lunch will be provided. Keynote speaker - TBC.

*Context*

Recent political events like the election of Donald Trump and Brexit, 
and trends towards populism and more polarised political landscapes, are 
driving scholarly curiosities about how conservatives are adopting and 
developing strategic techniques in the context of wider advances in the 
uses of personal data, big data and technologies. Following the recent 
Facebook Cambridge Analytica story; allegations of ‘Fake 
News’/misinformation; efforts to court potential voters in a period of 
political divergence; and notable fractures within conservative 
movements and parties, it seems timely to consider how conservatives 
have responded to contemporary trends in political marketing.

*Guiding Questions*

In terms of strategic communication and political marketing, have new 
strategies for targeting voters emerged? If so, how have these been 
manifested in political activity and the lives of voters? Does 
conservatism as an ideological brand retain a sharpness of meaning and 
convey a cohesive identity in both national and international contexts? 
Have certain political marketing strategies and techniques used by 
conservatives proven particularly successful? If so, how? Are there 
normative and ethical considerations?


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